Social Blogging Grows as Effective Branding Tool

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Social blogging platforms, which offer tools unavailable through traditional blogging platforms that allow for consumer and subscriber engagement and two-way communication, are becoming necessary for companies and bloggers to increase brand loyalty and awareness.

"Because consumers are looking for real connections with the companies and brands they subscribe to, true engagement is critical for long term success."

Phase 2 Solutions, LLC—a premier online solutions provider—announced today that a recent study illustrates that now, more than ever, consumers trust the information they receive through blogs more than Facebook or Twitter.

As a result, Phase 2 Solutions, LLC recommends that all organizations, companies and associations utilize an effective social blogging platform to communicate with and engage clients, consumers and members in previously unheard of ways.

“Branded social blogging communities are paramount to any business or organization,” explained Jason Verdelli—CEO of Phase 2 Solutions, LLC. “Because consumers are looking for real connections with the companies and brands they subscribe to, true engagement is critical for long term success,” he continued.

Social blogging platforms differ from traditional platforms in that they provide bloggers with a combination of premium tools along with a built-in social network. This allows organizations to share rich content while facilitating a sense of community among readers and subscribers.

Premium social blogging platforms, like http://www.SocialHubsite.com, allow administrators to easily distribute blog posts through e-mail, syndicate to social media platforms and share content through other means. Other tools, such as event planning and e-commerce options, are also available.

“Traditional blogging platforms allow for one-way communications, because of this they are inherently limited,” Verdelli explained. “Because of this, moving content to a social blogging platform is more important than ever.”

Bloggers and communication professionals for organizations, small businesses and associations should visit http://www.SocialHubsite.com today to learn more about how a social blogging platform could benefit their brands.

Phase 2 Solutions, LLC is a results-driven online strategic communications company focused on assisting various companies in reaching business goals using the web. Their top priority is matching the best online strategies and resources to specific goals set forth by their clients. Learn more at http://www.Phase2Solutions.net.

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