Destin, FL (PRWEB) August 16, 2012
Disaster Relief Supply, an emergency preparedness retailer that sells nationally, is always prepared for Disasters with a large inventory of emergency products like generators, chainsaws, emergency kits, and emergency food. But with a news release from NOAA (National Oceanic and Atmospheric Administration) stating that the 2012 Atlantic Hurricane season will be more severe than previously thought, Disaster Relief Supply is rethinking their sales strategy for the latter part of the 2012 Hurricane Season.
Due to the basic needs of consumers during a storm, Disaster Relief Supply focused their efforts on strictly Hurricane-related products. Emergency kits, food supplies, water storage, sand bags, and generators have almost all been put on sale, or marked down in an effort to provide customers with the best products for the lowest price. Free shipping has also been applied to all generators, chainsaws, pressure washer, food supplies, and emergency kits.
At the beginning of the year, NOAA predicted a less-than-average storm season which predicted 9-15 named storms, 4-8 hurricanes, and 1-3 major hurricanes. Now NOAA has upped the ante to 12 to 17 named storms, 5-8 hurricanes, and 2-3 major hurricanes (NOAA.org). The increase in the prediction has already shown signs of increasing consumer spending on emergency supplies, evident through better-than-usual sales of portable generators at Disaster Relief Supplies website; disasterreliefsupply.com. Disaster Relief Supply will be running promotions on-and-off until November, 2012 when the hurricane season officially is over, at which point they will alter inventory and promotions to concentrate on winter storms.