Social Media Marketing Agency, fishbat, Dives In to Klout’s Recent Update

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On August 14th, 2012, Klout, a website that measures a person’s social influence, implemented an update changing user scores dramatically. The number of factors included in a user’s Klout score increased and the quality of the people who interact with you now also plays a role. Social media agency fishbat, responds to the update.

On August 16, 2012, social media marketing agency fishbat reacted to Klout’s newest update, which changed the media platform’s scoring measurement. Klout is a website that measures the social media influence of a user by providing them with a measure called a Klout score. The higher your score, the more influential you are considered in the social media world.

A Mashable article on the subject quoted Klout’s founder and CEO, Joe Fernandez, commenting, “We went from about 100 variables that we were looking at to over 400,” these new variables have been causing fluctuations in Klout scores since the change.

Sida Li, Vice President of Internal Operations at social media marketing agency, fishbat says, “This newest update may make a user’s Klout score more relevant than it was in the past. The increased number of variables will help provide more variance in user scores. Klout is still working on finding the perfect balance for measuring just how influential someone is on social media.

The other major change on the platform is a new feature called “Klout Moments.” This feature outlines your most influential posts over the past 90 days and shows exactly who they influenced. This information provides Klout users with a better understanding of how each post has an effect on their overall Klout score.

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Scott Darrohn
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