CallFire Releases Guide SMS Text Marketing Narrowcasting to Increase ROI

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CallFire, an SMS Gateway and voice telephony platform, outlines the key tenets of SMS narrowcasting.

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In the era of social media keeping up with broadcasting trends on platforms like Facebook, Twitter, Pinterest and Hallo is vital. However, as critical as it is to broadcast a large net on these large social platforms, many brands are neglecting an equally critical tactic that has the potential to propel them even further: narrowcasting.

Narrowcasting involves a brand sharing content with smaller, more selective audiences. Unlike broadcasting, narrowcasting is about creating compelling content specific to the recipient.

Data suggests that narrowcasting is a competitive alternative to more traditional broadcast marketing. While broadcasting gets a message out to a massive audience, when it comes to reading and engaging with the content, the numbers are astoundingly low.

For example, 84% of Facebook news feeds are never viewed, 71% of tweets are completely ignored, and 88% of emails are left unopened. Unlike these broadcasting mediums, SMS text messages have open rates of around 95%, allowing companies that engage in text marketing to have a far truer reach.

These opens rates reinforce the power of narrowcasting to selective audiences through text messaging. SMS gateway providers like CallFire work with brands of all sizes to provide short codes and textable long codes as part of SMS marketing campaigns. Getting started requires very little setup time. For more information please call our support staff at 213-221-2289.

About CallFire:
CallFire is a Text and Voice platform that helps businesses reach customers, drive revenue and increase sales. We make telephone messaging simple. CallFire products include Business Text Messaging, Voice Broadcast, Toll Free Numbers, Local Phone Numbers, Call Tracking, IVR, Power Dialing for agents and more. Call analytics enable our 50,000 users to reach customers more often using text marketing, virtual numbers, autodialers and mobile messaging. To learn more about how to Grow your Business, visit

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Jacob Weiss
Skyy Consulting Inc.
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