ALPHARETTA, GA (PRWEB) August 17, 2012
MDI Entertainment, LLC, a subsidiary of Scientific Games Corporation, announced today its exclusive agreement with Shoutz, Inc., to provide lotteries with a new marketing platform designed to capitalize on the popularity of mobile video. Shoutz operates a targeted mobile video marketing platform featuring social network functions for both marketers and consumers. Marketers can use Shoutz to send mobile videos to consumers, and consumers can use it to create, post, view and share their own videos. The Shoutz platform runs through free apps for iPhone® and Android™ smartphones and tablets.
Under this new agreement, MDI will work with lotteries worldwide to help them adopt the Shoutz platform and establish Shoutz “channels” where they can communicate with players and potential players via video messages delivered to their mobile phones. Lotteries can use their channels to promote upcoming drawings and games, provide live streaming of drawings and other events, and relate stories and important information regarding the good causes lottery revenues support.
“Video is an extremely powerful medium with a measured superiority in capturing consumers’ attention and in inducing behavior,” said Jim Mueller, Founder, President and CEO of Shoutz. “It has proven to be much more effective than text and pictures, and its popularity is on the rise. Combine that with the fast-growing primacy of mobile devices as consumers’ first choice for accessing the internet, and you can see why we believe mobile video marketing is the future for reaching consumers.”
Shoutz is not like other social video networks. While built to provide an enjoyable user experience, the Shoutz platform and mobile applications have been optimized to meet the needs of businesses. Shoutz’s features, functionality, administrative access and analytics have been designed to allow its business users – now including lotteries – to create, run and track promotions and initiatives. Its technology platform also integrates with existing social media networks, allowing users to “reShoutz” videos to Twitter and Facebook accounts. “We believe Shoutz will prove itself to be extremely valuable to lotteries, and we are thrilled that MDI will be the single source provider of the Shoutz technology to the lottery industry,” said Mueller.
“The numbers are certainly compelling,” commented Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games. “YouTube videos now get over two billion views daily, and Cisco predicts that two-thirds of the world’s mobile data traffic will be video by 2016. When you consider these statistics, along with the fact that U.S. mobile app consumption surpassed web consumption in 2011, we think there is tremendous potential for lotteries to use the Shoutz platform to increase their revenues for the good causes they support.”
Shoutz was designed to make it easy for marketing teams to upload and, when desired, link videos to chosen landing pages. It provides real-time analytics that detail views, opens and action on landing pages. Shoutz is multilingual capable and should be especially useful in helping lotteries engage young adults.
Beginning in September, lotteries that have adopted the Shoutz platform will be able to invite players to upload their own videos to the lottery channels as a way to enter promotional drawings, or simply to share their comments and stories about games, promotions, winnings, etc. Internal processes will monitor video content, and controls will be in place to give lotteries the ability to remove player-supplied videos if they wish, or even turn off the feature altogether.
About Scientific Games
Scientific Games Corporation is a global leader in providing customized, end-to-end gaming solutions to lottery and gaming organizations worldwide. Scientific Games' integrated array of products and services includes instant lottery games, lottery gaming systems, terminals and services, and internet applications, as well as server-based interactive gaming terminals and associated gaming control systems. For more information, please visit our website at http://www.scientificgames.com.
Shoutz, Inc. is based in Austin, Texas and offers a targeted mobile video marketing platform and related mobile applications for both iPhone® and Android®smartphones and tablets. The Shoutz apps are available free for download to supported smartphones and tablets on both the iTunes®App Store and the Google Play app site. Shoutz facilitates short video marketing communications for companies, brands, marketers and advertisers. Shoutz also operates a mobile video social network where users can create, post, view and share their own videos. For more information, visit http://www.shoutz.com or send an email to email@example.com.
In this press release the Company makes “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements describe future expectations, plans, results or strategies and can often be identified by the use of terminology such as “may,” “will,” “estimate,” “intend,” “continue,” “believe,” “expect,” “anticipate,” “could,” “potential,” “opportunity,” or similar terminology. These statements are based upon management’s current expectations, assumptions and estimates and are not guarantees of future results or performance. Actual results may differ materially from those contemplated in these statements due to a variety of risks and uncertainties and other factors, including, among other things: competition; material adverse changes in economic and industry conditions; technological change; retention and renewal of existing contracts and entry into new or revised contracts; availability and adequacy of cash flows to satisfy obligations and indebtedness or future needs; protection of intellectual property; security and integrity of software and systems; laws and government regulation, including those relating to gaming licenses, permits and operations; inability to identify, complete and integrate future acquisitions; inability to benefit from, and risks associated with, strategic equity investments and relationships; failure of Northstar to meet the net income targets or otherwise realize the anticipated benefits under its private management agreement with the Illinois Lottery; seasonality; inability to identify and capitalize on trends and changes in the lottery and gaming industries, including the potential expansion of regulated gaming via the internet; inability to enhance and develop successful gaming concepts; dependence on suppliers and manufacturers; liability for product defects; fluctuations in foreign currency exchange rates and other factors associated with international operations; influence of certain stockholders; dependence on key personnel; failure to perform on contracts; resolution of pending or future litigation; labor matters; and stock price volatility. Additional information regarding risks and uncertainties and other factors that could cause actual results to differ materially from those contemplated in forward-looking statements is included from time to time in the Company’s filings with the Securities and Exchange Commission, including under the heading “Risk Factors” in our periodic reports. Forward-looking statements speak only as of the date they are made and, except for the Company’s ongoing obligations under the U.S. federal securities laws, the Company undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.