CallFire’s Call Tracking and SMS Marketing Analytics Featured in Fox Business Report

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Call Tracking and SMS Gateway Platform to Measure Marketing ROI

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As a SMS gateway and cloud telephony platform, CallFire offers small businesses a variety of easy, efficient and affordable tools to market their products and services, and the national media is taking notice.

Recently, CallFire’s call tracking product was cited in a article recommending “7 Tools for Measuring Your Marketing ROI.” Written by Mark Britton, founder and CEO of the advice site, Call Tracking was among those methods described as “smart, low-cost tools available for measuring your marketing ROI” and “a great way to understand which channels are most effective.”

Call Tracking allows businesses of any size to buy local or toll free numbers, and then place a different one in each of their advertising categories, such as billboards, Internet ads, newspaper ads, television commercials and direct mail pieces. The response that each of these dedicated virtual numbers receives tells business owners which marketing method works best.

CallFire’s Call Tracking product can also be configured to serve the exact needs of a small business. Among the free features are the recording of all incoming calls, the creation of “whisper” messages that tell representatives which advertising medium the caller is responding to, and the use of the popular Google Analytics service.

CallFire toll free and local phone numbers can also be configured with Interactive Voice Response (IVR) technology to create all sorts of phone tree applications, such as virtual receptionist and auto attendant services.

About CallFire:
CallFire is a Text and Voice platform that helps businesses reach customers, drive revenue and increase sales. We make telephone messaging simple. CallFire products include Business Text Messaging, Voice Broadcast, Toll Free Numbers, Local Phone Numbers, Call Tracking, IVR, Power Dialing for agents and more. Call analytics enable our 50,000 users to reach customers more often using text marketing, virtual numbers, autodialers and mobile messaging.

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Jacob Weiss
Skyy Consulting Inc.
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