San Diego, CA (PRWEB) August 16, 2012
MOGL (http://www.MOGL.com), the award-winning customer loyalty program for restaurants that relies on psychology, technology and game mechanics rather than punch cards, coupons, QR codes or membership I.D.s, today announced that it has donated more than 100,000 meals to date through it’s Meal for a Meal program with Feeding America, the nation’s leading hunger relief organization.
MOGL’s Meal for a Meal program is an ongoing and seamless ‘giving back’ component within the company’s overarching loyalty platform, and works by automatically donating a meal to someone in need (via Feeding America) each time a MOGL member spends $20 when dining out. Additional perks for MOGL members include an automatic 10% cash-back on every bill and the ability to compete and win a monthly jackpot cash prize if they are one of the top three customers at any particular venue that month.
With more than 49 million people suffering from hunger in America today, MOGL knows that there is a long way to go toward solving this colossal problem. “We’ve made a long-term commitment as a company to fight the issue of hunger. We built the Meal for a Meal program to empower the restaurant community and their customers by making giving back an effortless, everyday activity that can create a monumental impact,” said Jon Carder, CEO and Co-founder of MOGL. "We could not have reached 100,000 meals without the awesome support of our loyal MOGL members and restaurants. We know that with their help, we will get to millions – and even billions of meals donated, as we continue to grow as a company.”
Although two out of MOGL’s three loyalty incentives involve cash rewards, the company realized early on that not everyone is motivated by money. In fact, MOGL attributes much of its ongoing success and explosive growth in the loyalty space to the fact that its Meal for a Meal program offers an innovative and seamless approach to giving, which is for the most part lacking among competing platforms.
"I love that MOGL has made it extremely easy for people to give back to their communities by simply encouraging them to eat out more often," said Dan Hurd, CEO and Co–founder of Tavern Bowl in San Diego. "I was blown away when I found out that we had already donated nearly 7,000 meals by way of MOGL members dining at our restaurants – that's amazing! I wish more companies would adopt this kind of simplified approach to helping those in need."
To personalize the experience of taking part in MOGL’s Meal for a Meal program, members can track the number of meals they have donated to date in their user profile online or via the mobile app. MOGL’s restaurant partners also have the ability to track how many meals have been generated through loyal MOGL members dining at their venue. Further, MOGL features an ongoing tally of total meals donated on the homepage of its website, to demonstrate the collective impact of it’s members on any given day.
"Feeding America San Diego is thrilled by the success of MOGL's Meal for a Meal program. With 1 in 4 children and 1 in 5 adults at risk of hunger in San Diego alone, the need has never been greater. Thanks to innovative corporate partnerships like the one we have developed with MOGL, we're making significant strides towards a hunger-free and healthy community," said Jennifer Gilmore, executive director of Feeding America San Diego.
MOGL’s seamless and secure technology platform tracks credit and debit card transactions and activity, so that consumers simply pay their restaurant bill as they normally would using any credit or debit card to earn cash rewards effortlessly. MOGL members never have to present coupons, membership/loyalty cards or even use their mobile phone to scan a QR code. For its restaurant partners, MOGL also provides deep customer analytics and ROI reporting.
To become a MOGL member or search for participating restaurants in your area, simply visit http://www.MOGL.com or download the mobile app for iPhone or Android.
For more information about Feeding America San Diego and for donation/volunteer opportunities, please visit: http://www.feedingamericasd.com
MOGL is a game that that hooks you up with cash for eating out at your favorite restaurants. Founded in 2010, it is the first customer loyalty program of its kind to leverage psychology, technology and clever game mechanics to offer a fun and engaging platform that rewards consumers for their restaurant loyalty. MOGL celebrates a simple philosophy: reward your customers and they’ll reward you back! MOGL was named one of the Best Mobile Startups of 2012 by LAPTOP Magazine and is the proud recipient of CONNECT’s 2011 Most Innovative Product Award. To learn more, visit MOGL.com or download the MOGL app for iPhone or Android. Connect with us on Facebook or Twitter.