Royal Asscher® Expands its Exclusive Retailer Network in the U.K. with Fraser Hart

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Royal Asscher partners with luxury jewelry retailer Fraser Hart, who will sell a collection of diamond engagement rings and rings of the sapphire collection in different sparkling colours.

We are very pleased to partner such an internationally recognised and respected brand as Royal Asscher. The engagement ring collection that we have introduced to a selected number of our stores will greatly enhance our existing offer.

Fraser Hart stores offer a wide range of gold and silver, diamond and other precious stone jewelry and is proud to have been appointed agents for some of the world's top brands including Royal Asscher, Rolex, Cartier, Chopard, Bvlgari, IWC and Breitling.

Natalie Blagg, Diamond Buyer at Fraser Hart says, “We are very pleased to partner with such an internationally recognised and respected brand as Royal Asscher. The engagement ring collection that we have introduced to a selected number of our stores will greatly enhance our existing offer. This will provide our customers with the option of a truly exceptional and exclusive diamond and sapphire ring collection.”

The engagement ring collection of Royal Asscher is made of platinum and set with Royal Asscher Cut diamonds. Royal Asscher is renowned for the most famous patented diamond cut in the world; the Royal Asscher® Cut. The sapphire collection contains rings with beautiful blue, pink and yellow sapphires. A broad range of jewelry for every special occasion.

The U.K.’s leading independent jewellery retailer will sell the Royal Asscher collections in their shops located in London, Cardiff, Cambridge, Edinburgh and Glasgow.

Managing director Mike Asscher points out, “As a sixth generation of our family business I am very proud to ensure our ties to the U.K. strengthen, we truly believe the quality and positioning of Fraser Hart is right in line with the one of Royal Asscher.”

The relationship between Royal Asscher and the British Royal family dates from 1908 when the Asscher brothers cut the largest rough diamond in the world, the Cullinan, for King Edward VII. The Cullinan was cut into nine different large diamonds and 43 small diamonds. The Cullinan I and II are mounted in the Scepter with the Cross and the Imperial State Crown which are currently displayed in the Tower of London.

Contact details for PR support:
Estelle Bogaard
Tel: +31 (0)20 679 13 11

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Photos by Royal Asscher

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Royal Asscher
Fraser Hart

Royal Asscher was established in 1854 in the Netherlands and has had a very influential presence in the diamond industry. The company cut the worlds largest diamond to date and has also been awarded the title "Royal" two times from Queen Juliana of the Netherlands for being the top in the industry. Royal Asscher has provided jewelry to Royals for over a century now including Queen Elizabeth II and the Late Princess Diana.

Recently a more contemporary collection with a charitable tie-in was created called ‘Stars of Africa’. The collection represents one of the greatest innovations in the jewelry industry- floating diamonds! Diamonds encased in a fluid filled dome move around freely creating an effect that is utterly mesmerizing. Royal Asscher’s beautiful modern twist on traditional diamond design is helping rebuild Africa, which makes each piece have an underlying beauty as well. Royal Asscher refuses to work with conflict diamonds that originate from war torn countries that are unethically sourced and sold to fund warfare and civil destruction. Royal Asscher only sources diamonds from nations that are fully compliant with the Kimberly Process, an international diamond industry initiative to stop the flow of conflict diamonds.

Royal Asscher diamonds have not only been worn by international royalty, but they have also been spotted on Hollywood's hottest celebs including Sofia Vergara, Kate Bosworth, Carrie Underwood, Kat Graham, and Megan Fox.

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Katherine Brooks
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