Worthington, OH (PRWEB) August 16, 2012
According to the most recent American Pulse™ Analysis (August-12, N=3,281), Mitt Romney (45.1%) maintains a lead over Barack Obama (41.9%) with Likely Voters. The challenger also has a healthy lead among Men and older voters while the incumbent has a narrow advantage among Women, but widens the gap with younger voters.
“If the Presidential election were held today, who would you vote for?”
Barack Obama -- 41.9%
Mitt Romney -- 45.1%
Barack Obama -- 39.8%
Mitt Romney -- 49.1%
Barack Obama -- 43.9%
Mitt Romney -- 41.4%
Barack Obama -- 40.6%
Mitt Romney -- 40.8%
Barack Obama -- 58.1%
Mitt Romney -- 25.9%
Barack Obama -- 43.9%
Mitt Romney -- 40.7%
Barack Obama -- 36.4%
Mitt Romney -- 52.2%
Barack Obama -- 33.5%
Mitt Romney -- 57.1%
Source: American Pulse™, August 2012
*Likely voters are defined as those who are somewhat/very likely to vote in the 2012 Presidential Election
**Walmart Moms are defined as Women with children in the household under 18 who have shopped at Walmart in the last 90 days
Overall, likely voters tend to consider themselves more middle-of-the-road to conservative when it comes to fiscal and social policies. People who say they voted for Obama in 2008 report being more liberal on policies than 2012 Likely Voters, which could be a factor in Romney’s lead. Additionally, Likely Voters say they would rather cut social programs (55.5%) than pay more in taxes (44.5%) but pay more in taxes (58.9%) rather than cut public services (41.4%).
Likely Voters are inclined to have little-to-no confidence that current government policies will get the economy back on track (70.9%) or lower unemployment (72%). The top issues impacting their vote at the polls this November will be the Economy (71.1%), Healthcare (61%) and Taxes (51.4%). Further, 61.7% say that the uncertainty of the election is impacting their spending and 40.8% say it has affected a life decision.
Click here for the special complimentary report including Likely Voters, Likely Voters by Gender and Likely Voters by Generation.
Other Key Findings – Likely Voters by Gender
Other Key Findings – Likely Voters by Generation
The American Pulse™ provides a timely view of how people feel about topics such as politics, pop culture and the economy through the American Pulse InsightCenter™. This center provides advanced cloud-based technology-driven answers, which are delivered via multiple devices (PC/Tablet/Smartphone), regarding the current state of the union through the eyes of Americans. 3,281 respondents participated in the August 1 American Pulse conducted 8/6-8/13/2012. Margin of error is +/- 1.7% at the 95% confidence level.
reInvention LLC provides global sampling and data collection services. Driven by a passion for making it incredibly easy to survey audiences anywhere in the world, reInvention delivers high-quality responses and superior results. OneOpinion, reInvention’s respondent panel, is a next generation survey taking platform that encourages survey participation through sophisticated technology, honest communications, and respectful compensation. reInvention was founded by Hugh Davis and Keith Price and is headquartered in Westport, CT. http://www.reInvention.com
Chrissy Wissinger, Senior Manager, Communications
Dianne Kremer, Senior Analyst