Franchise Local Area Marketing Goes Digital

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Melbourne based digital agency, Exstatic, launched its ‘Digital Local Area Marketing kit’. Franchisee's are no longer being left out of the digital age, with Franchisors now having the ability to include Digital Marketing tools as part of their Local Area Maketing Kits.

Franchisee's can now market their own location and region using the Internet, driving more customers and leads to each Franchisee

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The days of franchisee's relying just on letterbox drops and newspaper advertisements to let their local area know about their small business are coming to an end. Exstatic, a digital marketing agency based in Melbourne has designed and developed a franchise approved online marketing service to add to the local area marketing toolkit for franchises.

The service targets national franchises, giving them the ability to localise their digital marketing efforts with an easy-to-use tool. Brendan Gillen, Managing Director of Exstatic explained: ‘this franchise marketing kit enables Franchisors the ability to offer Franchisees a centralised location to market their business using the Internet, and drive new customers right to their location'

The 6-year-old agency is very excited about this new concept and is keen to make franchises aware of this valuable digital marketing service. Some of the features of the service include email-marketing templates, which give franchisees the ability to use nationally approved email templates to send newsletters and messages to their local customers. Other features include a single touch point for franchisees where they can download & print marketing collateral such as brochures and business cards.

One of the features of the kit that really has Franchisors and Franchisee’s a like excited is the inclusion of a Nationally branded ‘Mini Website’ for each franchise location that allows each Franchisee to have their own presence on the Internet specifically targeted to their location – in a digitally connected world, a website that generates customers to your location is vital.

Paul Harvey, a Franchisor of an emerging Franchise trialled the kit with a number of his franchises and explains: "One of the problems my franchisees were facing is traditional local area marketing wasn’t working as effectively as it used to and they knew they needed to be online, This tool kit has allowed them to do that easier than I had ever imagined, plus I can keep an eye on everything they do."

The increasing trend toward digital media has put the pressure on franchises to have a more targeted presence online. The local area marketing kit now enables franchisees to direct their online marketing efforts toward the local market, while still keeping inline with the overall brands marketing guidelines.

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