University of San Francisco Athletics Debuts New Logo and Website

The University of San Francisco Athletics Department today unveiled its new logo and redesigned USFDons.com website. The updated look provides a renewed sense of pride for the city’s first and only NCAA Division I athletics program. The Dons’ contemporary logo replaces the former introduced a decade ago.

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USF Athletics' New Logo

“This new athletics logo is a bold and modern look,” said University of San Francisco Director of Athletics Scott Sidwell. “It more effectively ties USF Athletics to this amazing city."

San Francisco, CA (PRWEB) August 16, 2012

The University of San Francisco Athletics Department today unveiled its new logo and redesigned USFDons.com website. The updated look provides a renewed sense of pride for the city’s first and only NCAA Division I athletics program. The Dons’ contemporary logo replaces the former introduced a decade ago.

Highlights of the new logo series include:

  •     San Francisco Dons is now spelled out to limit confusion with other universities and brings attention to the Dons’ rich athletic tradition and interconnection with this world-class city.
  •     For versions in which the USF abbreviation is needed, the S and F are stacked inside the U. This design creates a monogram crest unique to the University.
  •     Both redesigned logos feature an eye-catching, new font style.

“This new athletics logo is a bold and modern look,” said University of San Francisco Director of Athletics Scott Sidwell. “It more effectively ties USF Athletics to this amazing city, and better represents the Dons to our recruits and many fans across the country. We are so proud of our history, our athletic teams, our student-athletes, and the greatness that awaits us moving forward.”

The logos were designed by SME, Inc., working in conjunction with the University of San Francisco Athletics Department. SME is an industry leader in strategic brand development and recently worked on the rebranding efforts for the West Coast Conference and the Miami Marlins.

“USF Athletics tasked SME with reimagining University of San Francisco Athletics’ brand, and with the steeper challenge of reviving the link between this historic institution’s storied athletic tradition and the entire San Francisco community,” said Ed O’Hara, senior partner at SME. “The newly designed identity stands out to provide an up-to-date look that represents today's Dons with style.”

In addition to the redesigned logo, USFDons.com has been revitalized with a new look and feel providing fans with a cutting-edge destination to stay up-to-date with USF Athletics. SIDEARM Sports (Sports Information Distribution Engine with Archives and Records Management) designed the new online home of the Dons, which includes increased focus on video content, text message updates, direct email alerts, and mobile applications for iPhone and Android users.

About SME, Inc.
SME is an independent strategic branding, advertising, marketing and digital agency, specializing in connecting with audiences through powerful identity development, digital strategy, advertising and social media engagement. SME’s client list includes the West Coast Conference, Pac-12, Miami Marlins, Kentucky Derby, NY Yankees, NASCAR, and many more.

About University of San Francisco Athletics
The University of San Francisco Athletics Department is committed to the academic success of its student-athletes, and dedicated to the Jesuit Catholic tradition of educating the whole person. These principles guide student-athletes to be men and women who:

  •     Excel in the classroom;
  •     Win at the highest level of competition;
  •     Engage in the community; and
  •     Become leaders in the world.


Contact

  • Anne-Marie Devine
    University of San Francisco
    415.422.2697
    Email
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