San Francisco, CA (PRWEB) August 16, 2012
The University of San Francisco Athletics Department today unveiled its new logo and redesigned USFDons.com website. The updated look provides a renewed sense of pride for the city’s first and only NCAA Division I athletics program. The Dons’ contemporary logo replaces the former introduced a decade ago.
Highlights of the new logo series include:
“This new athletics logo is a bold and modern look,” said University of San Francisco Director of Athletics Scott Sidwell. “It more effectively ties USF Athletics to this amazing city, and better represents the Dons to our recruits and many fans across the country. We are so proud of our history, our athletic teams, our student-athletes, and the greatness that awaits us moving forward.”
The logos were designed by SME, Inc., working in conjunction with the University of San Francisco Athletics Department. SME is an industry leader in strategic brand development and recently worked on the rebranding efforts for the West Coast Conference and the Miami Marlins.
“USF Athletics tasked SME with reimagining University of San Francisco Athletics’ brand, and with the steeper challenge of reviving the link between this historic institution’s storied athletic tradition and the entire San Francisco community,” said Ed O’Hara, senior partner at SME. “The newly designed identity stands out to provide an up-to-date look that represents today's Dons with style.”
In addition to the redesigned logo, USFDons.com has been revitalized with a new look and feel providing fans with a cutting-edge destination to stay up-to-date with USF Athletics. SIDEARM Sports (Sports Information Distribution Engine with Archives and Records Management) designed the new online home of the Dons, which includes increased focus on video content, text message updates, direct email alerts, and mobile applications for iPhone and Android users.
About SME, Inc.
SME is an independent strategic branding, advertising, marketing and digital agency, specializing in connecting with audiences through powerful identity development, digital strategy, advertising and social media engagement. SME’s client list includes the West Coast Conference, Pac-12, Miami Marlins, Kentucky Derby, NY Yankees, NASCAR, and many more.
About University of San Francisco Athletics
The University of San Francisco Athletics Department is committed to the academic success of its student-athletes, and dedicated to the Jesuit Catholic tradition of educating the whole person. These principles guide student-athletes to be men and women who: