8 Ball Comments On Controversial New T Shirt Design From Nike

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World-renowned sports brand Nike has caused uproar this week after releasing an Olympics-themed women’s t shirt printed with the slogan ‘Gold Digging’.

“Finding the balance between humour and offence is crucial when taking new designs to print" - 8 Ball representative

8 Ball, a leading online retailer of custom-made tees in the UK, believes that the deluge of Twitter users taking to the web to slate the product reconfirms that controversial t shirt designs still continue to spark debate amongst fashion fans.

Set up in 1972, Nike is now known as one of the most established sports brands in the world, and claims that its mission statement is to 'bring inspiration and innovation to every athlete in the world'. According to their official response to the reaction to the shirt, the team at Nike said they launched the design to support female athletes and said they intended for the design to inspire women to work towards their dream of achieving medals at next year’s Olympics, consumers have condemned the print, calling it ‘classless’ and ‘disgusting’.

A representative from 8 Ball explains the importance of communicating a brand through t-shirt designs without offending a key consumer base.

“Finding the balance between humour and offence is crucial when taking new designs to print,” he says. “Clearly, the problem with Nike’s new pun is that it has been interpreted wrongly by many shoppers amidst the recent hype surrounding women’s success at the Olympics, when the topic is trending strongly and positive discussion is already raging.

“When launching designs that could potentially be misinterpreted, we would highly recommend classifying them as ‘offensive’ from the outset to avoid any confusion. 8 Ball stocks a wide range of tees that are an acquired taste and they are catalogued accordingly so that our customers know exactly what to expect when browsing our galleries.”

8 Ball is a leading online retailer of unique t-shirts, delivering thousands of items to UK customers in a huge range of different sizes and designs. From offensive t shirts to classic rock logos and quirky shirts inspired by pop culture throughout the decades, the tees on offer from the company appeal to all generations and can be printed to order. Call 01785 330220 for more information today.

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Richard Flanagan
8 Ball
017 8533 0220
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