viagogo Asserts Dominant Position In European Soccer With Unprecedented Ticket Partnerships With Major European Clubs

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viagogo, the world’s largest online ticket marketplace has today announced partnerships with nine English Premier League clubs, five German Bundesliga clubs, a Dutch Eredivisie club, one Spanish La Liga club, and a number of Italian Serie A clubs.

"Our new partnership with viagogo, the world’s largest ticket exchange, is great news for both supporters who are occasionally unable to use their season cards and fans struggling to get a ticket to must-see games.

viagogo, the world’s largest online ticket marketplace has today announced partnerships with nine English Premier League soccer clubs, five German Bundesliga clubs, a Dutch Eredivisie club, one Spanish La Liga club, and a number of Italian Serie A clubs. This unprecedented move will see viagogo provide ticketing solutions to some of the biggest clubs in the world, including new English champions Manchester City, European Champions Chelsea FC, German giants FC Bayern Munich, and leading Dutch side Feyenoord.

The partnerships represent a major shift in attitude towards secondary ticketing in Europe as clubs see the benefits in allowing fans to resell tickets to games they can’t attend. By allowing ticket resale clubs will fill the empty seats in stadiums, which will increase match day revenue through food, drink and merchandise sales.

As a result of the new deals, viagogo now has partnerships in place with Manchester City, Chelsea FC, Newcastle United, Fulham FC, West Bromwich Albion, Wigan Athletic, Queens Park Rangers, West Ham United, and Aston Villa in the UK, Bayern Munich, FC Kaiserslautern, FC Nurnberg, VfL Wolfsburg and Hannover SV 96 in Germany, and Feyenoord in the Netherlands and RCD Mallorca in Spain, as well as a number of Italian La Liga clubs.
For the first time in European football, many teams will be allowing season ticket holders to set their own price for tickets in the upcoming season. This “free market” approach to ticket resale removes the incentive for fans to sell tickets through unofficial resale channels.

Eric Baker, viagogo Founder and CEO said:

“Nobody likes empty seats! Both fans and administrators were angry to see them during the Olympics, and now soccer clubs too have woken up to the benefits of secondary ticketing.
“Ticket resale has come a long way in Europe since I launched viagogo in 2006. These partnerships prove that we’re the continent’s dominant force, and the obvious next step is to grow our business in the US to become a genuine competitor to the company I created, StubHub.”

Danny Wilson, head of sales and service for Manchester City said:

“Demand for tickets and memberships over the last couple of seasons has gone through the roof. Our new partnership with viagogo, the world’s largest ticket exchange, is great news for both supporters who are occasionally unable to use their season cards and fans struggling to get a ticket to must-see games.

"It’s another small step in providing our fans with a premium supporter service, which is flexible and great value.”

Dale Aitchison, Partnerships Manager at Newcastle United, said:

"Our loyal fan base deserve a place to sell tickets they can no longer use to other Newcastle supporters. By working with viagogo, we are able to extend and improve our service offering to season ticket holders. Demand for tickets and memberships over the last couple of seasons has gone through the roof, and as the Newcastle United brand continues to grow, it makes absolute sense to offer this sort of scheme and to work with viagogo, the world’s largest ticket exchange.”

The announcement reaffirms viagogo’s position as the world’s largest online ticket marketplace, and reaffirms the business’s commitment to providing access to the best sports and entertainment events throughout the world.

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Harry Porter
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