Chris Costner of Southern Volkswagen at Greenbrier Selected to Present at the 2012 DrivingSales Executive Summit

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Costner’s presentation on “Customer Loyalty” joins agenda that also includes Billy Beane of ‘Moneyball’ fame, Facebook, and Google

Chris Costner, Business Development Director, Southern Volkswagen at Greenbrier in Virginia has been selected to present at the fourth annual DrivingSales Executive Summit (DSES), the most authoritative profit-building event for innovative dealers. Costner joins an impressive agenda that also includes high-profile keynotes from Billy Beane of ‘Moneyball’ fame, SEO ‘superstar’ Rand Fishkin, mobile experience expert Luke Wroblewski, renowned leadership trainer Jim Dance, and an exclusive presentation from Facebook and Google. The DSES will be held Sunday, October 21st through Tuesday, October 23rd, 2012 at the Bellagio Las Vegas.

Costner will present a breakout session at the summit titled “From Customer Satisfaction to Customer Loyalty” on October 22nd, 2012. All speakers and content for the summit were selected by the DSES Dealer Advisory board.

“Chris was selected from an outstanding field of nearly 100 applicants, and we are confident that DSES attendees will learn a great deal from this extremely relevant topic. We are proud to add Chris Costner to our exciting line-up for 2012,” said DrivingSales CEO and Founder, Jared Hamilton. “His presentation on customer loyalty resonated with the dealer board, and will be an important part of the profit-building takeaways for summit attendees as they craft their 2013 business plans.”

Costner’s presentation provides the actionable best practices on customer loyalty that have helped Southern Volkswagen at Greenbrier achieve a #1 ranking by Volkswagen of America in both sales volume and customer satisfaction. The dealership is currently ranked as one of the “Top 50” Volkswagen dealerships in America.

“I am honored to speak at the DrivingSales Executive Summit, and excited to share best practices that I know will help my dealership peers increase customer loyalty,” said Costner. “While customer satisfaction is important, it is not enough: customer loyalty is where dealerships need to set the bar. We dealers spend so much time and effort marketing to convert prospective purchasers to buyers, but are we doing enough to build loyalty? My presentation will help attendees develop a strategy for earning that loyalty as well as for ensuring that customers form the right opinion of their dealerships through every customer touch point.”

The DrivingSales Executive Summit is 100% dealer driven and designed specifically for the most advanced dealer principals and dealership executives in the industry. The summit has a vendor-neutral policy, meaning no vendor influence on presentation selection and adherence to a strict dealer-to-vendor ratio. The DrivingSales Executive Summit is the only automotive conference where dealers decide the agenda, not the vendor sponsors. This translates into the highest level of learning for the dealer attendees versus other events where workshops are little more than glorified sales pitches.

Last year's summit was standing room only, and although DSES 2012 will allow for an expanded number of registrants, it is expected to sell out quickly. Register for DSES at: http://drivingsalesexecutivesummit.com/features/standard-registration/.

For more information about the DrivingSales Executive Summit, visit: http://www.DrivingSalesExecutiveSummit.com or contact dses(at)drivingsales(dot)com. Stay tuned for DSES news as it develops on http://www.twitter.com/drivingsales and on http://www.facebook.com/drivingsales. Participate in the conversation with the #DSES hashtag as preparations continue throughout the year.

About Southern Volkswagen at Greenbrier

The year was 1978 when the Southern Automotive Group opened its first location in the Hampton Roads area of Virginia. Today, this massive conglomerate includes six core dealerships consisting of nine brands of automobiles, two state-of-the-art Collision Centers and over 500 employees on its payroll.

Southern Volkswagen at Greenbrier has been ranked #1 by Volkswagen of America in both sales volume and customer satisfaction and is currently ranked as one of the “Top 50” Volkswagen dealerships in America.

Even with all the volume awards, the primary focus of Southern Volkswagen at Greenbrier is to offer complete customer satisfaction and build customer loyalty.

About DrivingSales

Founded in 2008 and dedicated to the dealer community, DrivingSales is a business intelligence and data company that delivers unbiased*, profit-building information to make automobile dealers more successful through three distinct channels: DrivingSales Data, DrivingSales University and DrivingSales Media. DrivingSales Data houses the largest database of cross-vendor, dealership performance data in the North American auto industry and provides dealerships with the most statistically accurate performance benchmarks and metrics for their marketing and technology investments. DrivingSales University is a fully interactive online university that offers advanced profit-building strategies to automotive professionals through hundreds of classes taught by world-leading experts. DrivingSales Media connects dealers to peers and information through its global media assets, including DrivingSales.com, the world’s largest automotive social network; The Dealership Innovation Guide, an industry leading quarterly publication; DrivingSales Executive Summit, the top automotive conference for progressive dealers, and DrivingSalesTV, Web TV covering everything car-dealer related. Approximately one in every three dealerships in the United States has a registered member in the DrivingSales community.

*Vendor Neutral Policy: Dedicated solely to making dealerships more profitable, while also providing benefit to automakers and the industry as a whole, DrivingSales adheres to a strict vendor neutral policy through each of its channels. This means the company only provides unbiased information, not ‘pay-to-play’ follow up services -- and never accepts payment in exchange for media coverage or lets potential advertisers dictate messaging or create bias in any of its channels.

DrivingSales Media Relations:
Melanie Webber (melanie(at)mwebbcom(dot)com), mWEBB Communications, 424.603.4340
Angela Jacobson (angela(at)mwebbcom(dot)com), mWEBB Communications, 714.454.8776

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