Today’s youth have the opportunity to use the web in new ways we can’t even imagine. Through this partnership, they’ll begin to understand how content can help build a brand.
Toronto, ON (PRWEB) August 17, 2012
It’s no surprise today’s youth are digital natives. Swiping a computer screen and texting are more second nature to them than phone calls and emails are to the rest of us. While they are moving to the social web to communicate with their friends, their skills and talents are still very much traditional with a technology bent.
The Remix Project, an organization that helps marginalized youth enter creative industries or further their formal education, and Right To Play, a development organization that uses sport and play as a tool to educate and empower children and communities in disadvantaged parts of the world, have joined forces with Jugnoo, an Internet media technology company. This collaboration will provide Remix Project students opportunities to participate in month-long internships with Jugnoo, using their technologies to to produce music and videos, complete interviews and user spotlights, report on cultural shifts, and film user-specific content.
In a sense, The Remix Project helps young people enter this internship program, which allows them to become Jugnoo brand ambassadors. They receive the tools necessary for content development and, in return, they provide Jugnoo and Right To Play with relevant videos, articles, music, and photos to share across their own web properties.
“Giving these youth access to our content development technology will help them accelerate their creative geniuses, which can be used in either furthering their education or getting a job,” says Hessie Jones, vice president of marketing, Jugnoo. “While they’re providing great content for both Right To Play and Jugnoo to use, they’re gaining exposure for their work, building confidence, and developing important skills.”
Among the exposure for their work are concerts, art openings, showcases, pop-up galleries, poetry nights, office artwork, photography raffles, and short film festivals.
"We are both proud and excited to have the opportunity to work with Jugnoo as one of their philanthropic partners for the upcoming year,” said Yasser Pervaiz, managing director of Blackboard Marketing (A Remix Project Initiative), “We are looking forward to building this relationship in the months to come, and to use Jugnoo as a platform for our participants, graduates, and extended family to be able to showcase their talent using social media as their launching pad."
Students will be exposed to more than creative industries through this partnership. They will also have an opportunity to showcase their skills at a global level through Right To Play. Remix Project students will vie for the opportunity to participate in the 2012 Right To Play Global Youth Summit, in Kigali, Rwanda. The Right To Play Global Youth Summit 2012 is a unique opportunity for international youth including Canadian University Club leaders to meet one another and engage in a week-long leadership conference on sport for development and peace. With support from The Remix Project and tools provided by Jugnoo, the students will produce content from the Summit to be used in all three organization’s marketing.
Today’s youth have the opportunity to use the web in new ways we can’t even imagine. Through this partnership, they’ll begin to understand how content can help build a brand and will enter the workforce with creative ways to market, promote, and enhance their employer’s brands.