Bob understands both the power of the InStadium audience and the impact InStadium can contribute to a brand's marketing plans. We are thrilled to have Bob lead InStadium's efforts on the West Coast.
Chicago, IL (PRWEB) August 20, 2012
Robert Sherry has joined InStadium, a national digital video network of professional and collegiate sports venues, as senior vice president of national business development. Sherry brings more than 25 years of experience in business development and media sales and marketing to the company.
“Bob Sherry is a proven builder of businesses across a wide spectrum of media and entertainment properties,” said Dave Kissel, president & CEO of InStadium.
Prior to joining InStadium, Sherry led integrated media sales teams at Time Inc., Businessweek, Reader’s Digest, Primedia, and SnagFilms, among others. Sherry also founded a branded entertainment agency that partnered with Fox, Viacom, and other clients to produce sponsored entertainment programming. Additionally, Sherry has held senior executive roles at several successful digital startups, including Valueclick.
“Bob understands both the power of the InStadium audience and the impact InStadium can contribute to a brand's marketing plans. We are thrilled to have Bob lead InStadium's efforts on the West Coast,” said Kissel.
“'I’m excited to be joining such a strong team of media professionals who already represent such a high-impact media brand for marketers,” says Sherry. “What attracts me most is that InStadium delivers sight, sound, and motion to the largest screens in America – to truly engage consumers in live sports venues. I look forward to working with our marketing partners to help them benefit from our interactive media platform across more than 450 sports venues.”
Throughout his career, Sherry’s broad multimedia experience has led him to collaborate with leading national brands and their agencies to build innovative, high-impact media programs to meet their specific marketing needs.
InStadium, a dynamic digital video network of more than 450 professional and collegiate sports venues, was founded in 2003 and is based in Chicago with offices in New York, Detroit, Minneapolis, and Los Angeles. The InStadium network allows advertisers to deliver marketing communications campaigns to captive large audiences via HD videos, LED screens, and more. InStadium works with a variety of clients in the automotive, consumer product goods, entertainment and media, government and public service, personal care, leisure, pharmaceutical, retail, and restaurant industries. For more information, visit http://www.instadium.com.