“We updated Mobile Library to specifically meet the evolving needs of our global life sciences clients, offering enriching interactions with their healthcare professional customers,” said Ken Benvenuto, President and CEO of Infotrieve.
Wilton, CT (PRWEB) August 20, 2012
Infotrieve, Inc. (http://www.infotrieve.com), the global leader in e-content business service solutions, today announced a new version of its Mobile Library™ platform, Mobile Library Rx™, designed to help facilitate the sharing of clinical information between life sciences sales and marketing professionals, and healthcare professionals. The cloud-based service allows streamlined real-time sharing of pre-authorized articles and other materials with external partners, notable for pharmaceutical sales/marketing professionals, as they seek out opportunities to educate and dialogue with physicians.
Even with the increasingly limited time physicians give to sales reps, the new Mobile Library Rx allows pre-selected and specialty-targeted peer-reviewed journal articles and other materials to be shared with physicians instantly, from an iPad, smartphone, PC, or any device with a browser. Using the system’s unique closed-loop marketing model, reps and marketing professionals can track the number of article views and forwards, making feedback immediately available and easy to organize with self-managed recipient lists, providing easily accessed information for call follow-through. Privacy is maintained through Mobile Library’s highly secure, cloud-based environment, ensuring the most stringent controls are enabled to share only legally approved and copyright compliant eprints and related materials.
Mobile Library 5.5 significantly improves the individual user experience by reducing the number of clicks required to access content. All enterprise information assets can be reached from one customizable portal page, including databases, search and discovery tools, e-books, e-journals and corporate repositories. The instant access feature provides a direct link to internal content, and content can also be shared externally with direct delivery to recipients.
Infotrieve’s Mobile Library offers fully secure, cloud-based anywhere, anytime access to all enterprise information assets. Leveraging Infotrieve’s “borderless office” technology, users can seamlessly switch between their desktop, laptop or iPad without skipping a beat, as their workspace is automatically synchronized across devices. As a flexible e-content software solution, the Mobile Library can serve a variety of customer needs, from easy searching and ordering of pay-per-view content, to a comprehensive rights management solution integrated with shared libraries and social features. The Mobile Library was initially launched in September 2010 as an update to Infotrieve’s award-winning content access and management solution that has more than 450,000 users from 6,700 organizations in over 80 countries.
About Infotrieve, Inc.
Infotrieve is the global leader in developing business service solutions that improve access to e-content and inspire collaboration through secure social networking tools. Infotrieve’s expertise includes people, process and technology solutions that deliver innovations, helping our clients drive their businesses forward with the efficient use of information. Infotrieve has tens of thousands of clients around the world, including more than half of the Fortune Global 500.