Penton Education Services Launches B2B Lead Generation Course for Marketing and Sales Professionals

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Generate and Nurture More High-Value Leads with Online Certificate Training Education Courses and Programs for B2B Marketers available On-Demand, 24/7 in Lead Generation

Today, lead generation is much more complex, with many more channels than ever. Penton Education Services announces its latest online education course on B2B lead generation which gives today’s marketers the tools to sort out the great channels from the mediocre for stellar results.

Chief Marketer’s B2B Lead Generation Survey revealed that customer acquisition is the number one goal of B2B marketers for 2012. But it seems like every week brings new insights, new practices, new tools and techniques, and new media options. Marketers have to keep up to succeed in today’s take-no-prisoners marketing environment in order to bring in more and better qualified leads.

Penton’s B2B Lead Generation Certificate Program for marketers is the education solution for leading edge practices. This program will bring marketers up to speed on the latest tactics plus increase expertise in building the lead generation strategy.

To earn a certificate, marketers complete four core classes and two electives of their choice. After each class, there is a test to ensure comprehension of the material. “Unlike other lead generation training classes, Penton’s Certificate Program gives its students comprehensive training that goes beyond the basics,” said Leslie Bacon, Director of Paid Educational Programming. “The four core sessions cover strategy, lead qualification and scoring, lead nurturing and content marketing, while the electives allow marketers to explore such topics as social media, measuring ROI, and landing page optimization.” The full list of sessions is available on the website at

The Lead Generation Certificate Program for B2B marketers launched on July 31. Classes will be on-demand and available 24/7 to suit a marketer’s busy schedule. To celebrate the launch, Penton is offering a pre-registration special of $295 (regular price is $695). To take advantage of this special, registrants should go to and use promo code EXTENDED by August 31st.

About Penton Education Services:
Penton Education Services, a division of Penton Media, is dedicated to helping career-oriented professionals keep their skills current so they can stand out in today’s rapidly changing business environment. Penton offers courses in Social Media Marketing, Social Media for the Health and Nutrition Industry, Social Media for Restaurants, Social Media for Meeting and Event Professionals and Lead Generation for B2B Marketers. See for more information.

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Susanne Sicilian
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