Socius Welcomes Local Competitor, Innovative Technical Solutions, into National Affiliate Network

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Socius, a Columbus-based leader in providing business management solutions, has accepted Innovative Technical Solutions into their national network of Sales Affiliates through the Microsoft Dynamics Master VAR program.

Socius, a Columbus-based leader in providing business management solutions, has accepted Innovative Technical Solutions into their national network of Sales Affiliates through the Microsoft Dynamics Master VAR program.

Microsoft Dynamics established the Master VAR program in October 2011 with the intention of building mutually beneficial business relationships between ERP partners. Socius was named one of three Master VARs in the US and has since been building a nation-wide group of Sales Affiliate organizations who continue to sell to and service their existing customers and grow their individual businesses with the support of Socius’ business development processes, marketing efforts, brand recognition, and Gold Certified status in the Microsoft Partner Network.

“The Master VAR program was designed to provide Sales Affiliate organizations with additional growth opportunities and enhanced capabilities to better serve their customers,” said Jeremy Thies, Senior Director, US Dynamics Partners, Microsoft Corporation. “By becoming a Socius Sales Affiliate, Innovative Technical Solutions can take advantage of these opportunities for the mutual benefit of both organizations and their customers.”

Innovative Technical Solutions provides consulting services and Microsoft Dynamics SL ERP solutions to Central Ohio businesses. By sharing the Columbus, Ohio marketplace, Socius and Innovative Technical Solutions have competed in the past, but are now bringing their both organization’s expertise together to serve the needs of project-driven businesses in the community and throughout Socius’ national reach.

“I have had the opportunity to both compete and work with Socius in the past,” said Ralph Chetnik, President, Innovative Technical Solutions. “The thing that attracted me to the Socius Master VAR program was trust. Anyone I have ever worked with at Socius has constantly delivered on commitments. If they say they are going to do something they do it. If you’re going to build and have an ongoing business relationship it has to be with someone you trust. I feel my partnership with Socius will allow both our organizations to have continued growth and success around the Microsoft Dynamics products.”

“We are very pleased to welcome Innovative Technical Solutions as a Socius Affiliate,” said Ken Ledyard, Socius’ Director of Marketing. “I am confident that the strength of the relationship that we have already developed with ITS will quickly translate into business benefits for both of our organizations and for their clients.”

About Socius:
Socius is a strategic business consulting partner that provides comprehensive business management solutions to help companies leverage technology to accelerate their growth and profitability and compete more successfully in today’s economy. As a Gold Certified Microsoft Partner and a Sage Authorized Partner, Socius represents the most trusted accounting, enterprise resource planning (ERP), customer relationship management (CRM), and business intelligence and analytics technologies on the market. Backed by more than 25 years of award-winning experience, Socius proudly serves clients throughout the country from its offices in Cincinnati, Columbus, and Cleveland, Ohio; Kansas City; and San Jose, California.

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Julie Stankey
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