WomenCertified(R) Unveils 2012 Winners of the Women’s Choice Awards

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Women Nationwide Select America’s Best Brands for the Home Based on Standards of Consumer Satisfaction

WomenCertified® the National Voice of the Female Consumer, has unveiled the corporate winners of the 2012 Women’s Choice Awards, an annual listing of the top brands for the home that women would recommend to others based on high standards of customer satisfaction. Resulting from a survey in which 5,000 women participated nationwide, this year’s WomenCertified® Women’s Choice Awards winners include Trane, Maytag, Kitchen Aid, Whirlpool and Overhead Door. A complete list of winners is available from http://www.womencertified.com. The survey was conducted by WomenCertified® and the Wharton School of Business.

Winners of the 2012 Women’s Choice Awards will be honored by receiving the prestigious WomenCertified® seal of excellence, a beacon to help women consumers simplify their choices when it comes to products and services meeting the highest levels of quality, trust and customer commitment.

“We are proud of those recognized for taking ownership of their customer experience and creating a business environment that bucks the trends and continues to provide exceptional service both to women and men alike. We congratulate this year’s home product winners for having earned the loyalty and trust of our country’s most significant consumer group,” said Delia Passi, CEO of WomenCertified® and a leading national women’s consumer advocate and author of “Winning the Toughest Customer: The Essential Guide to Selling to Women.”    

In addition to products for the home, the WomenCertified® Women’s Choice Awards also salute America’s finest companies engaged in other key consumer product categories, including Healthcare, Automotive, Baby Brands, Supermarkets, Pharmacies, and soon to be announced Electronics, Travel and Leisure.

About WomenCertified®
WomenCertified®, the voice of female consumers, awards businesses and brands of choice among women with the Women’s Choice Award. WomenCertified represents the collective voice of women so they can help each other identify businesses that deserve our loyalty and referrals. The Award is based on consumer surveys, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania on what drives the consumer experience for women vs. men, which led to the development of the Female Consumer Satisfaction Index. Visit http://www.womencertified.com.

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Susan Long
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