(PRWEB) August 20, 2012
Acquity Group (NYSE MKT: AQ), a leading global Brand eCommerce™ and digital marketing company, announced today that it has been included as an emerging example of a “business transformer” in the July 2012 Forrester Research, Inc. report, The New Interactive Agency Landscape. According to this report, Acquity Group is an example of a value exchange mediator or, “a firm that blends strategy, creative, technology, media, and data offerings to connect brands and their audiences in ways that balance satisfying customer needs against achieving business goals.”
The report argues that brands need to move from a channel-centric approach to an approach that focuses on “the always-addressable customer, who has the devices, access, and skills to look beyond marketing messages to support her purchase decision process.”
“Acquity Group is extremely pleased to have been included by Forrester as an example of, what we consider to be, an agency that excels in helping businesses achieve digital change,” said Matt Schmeltz, co-founder and CMO of Acquity Group. “Although individual channels are an important part of the interactive marketing process, a strong emphasis on customers and the creation of a seamless, cross-channel customer experience is the driving force behind Acquity Group’s digital philosophy.”
As agencies continue to expand their offerings, marketers need to create more sophisticated strategies to address the variety of digital experiences in the marketplace. A siloed perspective of the interactive marketing process may have been effective in the past, but today’s audiences require agencies to focus on the development of a single digital experience.
“Recognition as a “business transformer,” one of four types of mediators, acknowledges the important role Acquity Group plays in helping companies expand their capabilities and adapt business models to the needs of customers in the digital marketplace,” said Schmeltz.
Leveraging a wide range of capabilities in creative design, digital marketing and technical implementation of eCommerce platforms, Acquity Group specializes in delivering integrated digital brand experiences across platforms.
To download The New Interactive Agency Landscape, visit the Forrester website.
About Acquity Group:
Acquity Group is a leading global Brand eCommerce™ and digital marketing company, creating award-winning digital experiences for global brands. Our multi-disciplinary approach brings together strategy, design, and technology to create unique brand experiences that build firm customer relationships. Acquity Group works with leading brands like Adobe, AT&T, General Motors, Motorola, and Saks Fifth Avenue through offices in North America and Asia. To define a unique perspective for your business, contact Acquity Group at http://www.acquitygroup.com.