New York, NY (PRWEB) August 17, 2012
Music Choice today announced that it will take part in Rock the Vote’s ‘Road Trip 2012,’ a bus tour designed to fully maximize voter registration, education, and engagement efforts as young people face an onslaught of regressive voting restrictions in states across the country. Each tour stop will feature exciting talent, speakers, and celebrity hosts—including Jack Johnson, Motion City Soundtrack, Tabi Bonney and Asher Roth just to name a few.
The first leg will kick off in Tampa, FL on August 28th around the Republican National Convention before the bus winds its way to Charlotte, NC for the Democratic National Convention, and then across the South and East Coast wrapping at Penn State on September 19th with a performance by Jack Johnson, who said, "By voting, the youth has the power to shape the world they want. If you like to rock and if you like having the right to vote, come out and help us Rock The Vote on September 19th". Jack will be joined at this date with special performances by G. Love and ALO.
At each stop, Music Choice will encourage participants to cast their vote on SWRV TV- the first and only 24/7 interactive music video network that users control via iPad stations. Students will also be able to catch a glimpse of its latest music channel called MCU via plasma TV’s and grab some swag—including election themed buttons.
At a time when new state voting restrictions threaten the ability of young and first-time voters to cast a ballot this November, Rock the Vote’s Road Trip 2012 will help the organization reach its ambitious goal of registering 1.5 million voters and fueling increased youth turnout.
“Politicians understand just how powerful the youth vote can be,” said Rock the Vote President Heather Smith. “Rock the Vote’s Road Trip 2012 is an integral part of our national campaign to register and fuel the engagement of millions of young voters this fall. By bringing together the latest technology and some of the best artists out there, this road trip will ensure that young people nationwide have the information they need to make their voices heard in this election.”
The dates and cities for The Road Trip '12:
8/28- Saint Leo, Saint Leo, FL
8/29 - University of Central Florida, Orlando, FL
8/31- Georgia State University, Atlanta, GA
9/5 - UNC (Tentative), Charlotte, NC
9/6 - Duke, Durham, NC
9/7- North Carolina Central, Durham, NC
9/10 - University of Virginia, Charlottesville, VA
9/13 - TBD, Washington, DC
9/14 - Rutgers, New Brunswick, NJ
9/18 - Villanova, Radnor Township, PA
9/19 - Penn State, University Park, PA
Rock the Vote's mission is to engage and build political power for young people in our country. Using music, popular culture, new technologies and grassroots organizing for more than 20 years, Rock the Vote has registered more than 5 million young people, including a record- shattering 2.25 million registration downloads in the historic 2008 election. As the tidal wave of Millennial generation voters continues to establish its power at the polls, Rock the Vote will register millions more young people and make their voices heard.
For more information on The Road Trip 2012, the special performances at each stop and Rock the Vote go to http://www.Rockthevote.com.
For more information on Music Choice, log on to http://www.musicchoice.com