Irvine Chamber Presents Free Webinar That Will Help Entrepreneurs Leverage “the Female Advantage” in Business

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A leading small-business author examines the rise of women-owned businesses, offering insights into how adopting women’s strengths in business can benefit all entrepreneurs.

The Irvine Micropreneur Program, a webinar series sponsored by the Irvine (CA) Chamber of Commerce, hosts “Leveraging the Female Advantage in Business: What entrepreneurs can learn from the rise of women-owned businesses” by author and speaker Joanna L. Krotz on Thursday, August 23rd 2012 at noon PDT. The webinar will be presented in partnership with Business on Main, an online destination for small-business leaders, sponsored by Sprint in collaboration with MSN.

“It’s time to update our idea of an entrepreneur. Popular images may still skew toward risk-taking, egocentric, take-no-prisoners males, but it’s women who are more likely to be starting businesses these days,” says Krotz. “The number of women-owned businesses has been growing faster than the rate of all businesses, with a 54% rise in women-owned companies since the late 1990s.”
This webinar will help all entrepreneurs understand why the unprecedented rise of women owners reflects key trends for small businesses, and how you can benefit by incorporating gender-based strengths that drive greater success in today’s economy. In particular, this webinar will examine:

  •     How entrepreneurs who quickly build relationships, nurture online communities, motivate underpaid talent and multitask efficiently will come out winners
  •     How women are beginning to overcome the challenges of investor bias
  •     How “success” is being redefined as women change the playing field

The free live webinar airs Thursday, August 23rd 2012 from noon until 1:00pm PDT. Attendees must have an Internet connection and computer audio or a separate phone connection. Login instructions for the webinar are available on the Irvine Micropreneur Program website at Following her presentation, Krotz will answer attendees’ specific questions in a live Q&A session.

A widely published multimedia journalist, Joanna L. Krotz is a regular columnist for Business on Main. She is co-author of the Microsoft Small Business Kit, a 500-page guide to entrepreneurship, author of The Guide to Intelligent Giving, a donor handbook, and founder of Muse2Muse Productions, a New York-based custom content provider. Krotz is a knowledgeable forecaster for contemporary trends in small business, wealth management and women’s leadership.

For additional information, contact the Irvine Chamber at 949-660-9112 or visit the website of the Irvine Micropreneur Program at
For additional information on Business on Main, visit the website at

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Victor DiCarlo
Irvine Chamber of Commerce
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