There are partnership opportunities everywhere
Roswell, GA (PRWEB) August 17, 2012
The keys to an effective business partnership are reputation, compatibility, and relevancy. The adage “You inherit the reputation of your partners” is very much a part of today’s business environment. When looking for new partners one should consider the potential partner’s reputation for ethics, quality of products/services, and after-the-sale customer support.
For co-marketing relationships in which each partner is promoting the other, brand compatibility is essential. For example, you do not see many ads for “Martha Stewart Living” during Oakland Raider football games, but you do see ads for brands that resonate with those most likely to be watching the game.
If you are looking for resellers and affiliate relationships, “relevancy” with your company’s offerings is essential. For example, a lawn service would not be very successful trying to resell financial services, however they would likely do very well in re-selling fertilizing, landscaping, or leaf removal services.
With the right relationships, your company can greatly expand your marketing and sales footprint for a fraction of the cost of increasing staff. But finding the right partner can be challenging; owners and executives rarely have free time to find and research potential partner targets.
Today, websites like Yelp, LinkedIn and Company.com provide a wealth of information and contacts for businesses interested in connecting with like-minded companies and brands. However, when scouting for new partners, it’s important to look deeper than just the directory listing.
Company.com Vice President, Kevin Sasser explained, “Businesses should look to establish partnerships in multiple verticals. There are opportunities everywhere: suppliers, other vendors, and your existing customers are good places to start. But before you make contact, find out how they interact with their current customers. What are their customers saying about them? ”
Once you have a partnership in place, keep the flow of information and communication open by encouraging and using online collaboration and keeping both parties in sync. Company.com’s business networking platform makes it easy for businesses of all sizes to leverage social media to market and generate new business, serve existing clients, and effectively manage conversations among internal and external audiences.
For more information about how Company.com can help your business grow, visit Company.com or call 855-812-6290.
Stay connected with Company.com on Facebook and Twitter, @companydotcom.
Company.com is a unique business social network focused on the needs and opportunities of new and growing businesses. It allows businesses to connect, communicate, and collaborate with clients, partners, vendors and suppliers, create new partnerships, and engage with customers in new and more effective ways. The company has recently announced a major upgrade to their network that will be available later in Q3 ’12. Visit Company.com for more detail.