(PRWEB UK) 19 August 2012
With the great British outdoors in mind, Tom Joule and his team have created classic attire for the entire family, whether in city, town or country. With an impressively bold handwriting including signature brights and fine detailing this is a refined assembly of the highest quality clothing. The whole range has been carefully crafted to see you from the early autumn months to the cooler days of a deep winter.
For men the first collection is synonymous with the British gent’s lifestyle, nodding to grown-up preppy shapes and silhouettes. Classic checked shirts, bright slim-fit chinos and soft slouchy knits in soft blues, greens, reds and burnt orange give this small collection a sophisticated elegance. As the cooler mornings creep in, the second story of the range is a statement collection inspired by a year of royal celebrations. Smart quirky tweeds, bright check shirts, slim fit cords and jewel coloured hand-knits in plums, pinks and mustard yellows, will take him from the field to the fireside with a majestic touch. For the more relaxed days of the winter, Moleskin trousers and wax jackets are teamed with fun accessories to add the colour of the countryside to your evening stroll.
For ladies, beautiful florals and animal prints reflect the brand’s rural county heritage with mix and match fabrics, cheery feminine silhouettes and a colour palette straight from the English manor. The first two collections include an exquisite mix of modern shifts and empire line dresses with grosgrain stripes in shades of soft pastels, mixed back with signature florals. Chunky woollens and textured wovens are key to the season with standout Fair Isle and intarsia knits complimenting the bright, bold denim and tweeds in the collection. Joules have also designed a mini capsule that combines the exquisite luxury of the Downtown era, featuring cropped chinos in the brands statement florals, tweed capes, fur waistcoats and collars.
Joules is certain to keep every girl and boy bright, bold and warm this winter. Girls padded coats with floral linings layer perfectly over chunky knit cardigans in pinks and yellows. Pair together with mittens featuring fluffy animal eyes and ears to create instant playmates for little ones. Bright leggings, striped socks and pompom hats complete the homemade style. For boys, Joules’ array of iconic prints work from head to toe; roaring bears and smiling dinosaurs jump out from knitwear, whilst tractor prints roll over wellingtons. Adventure-set layers play a major role in this season’s collection with key pieces including luxe jaspe yarn rugby shirts, brightly coloured cords, neat waistcoats and tweed blazers. For the littleist of ones, the Baby Joule collection is singing of quality, wearability and colour. Busy mums on the go will delight in a range that is bright enough to enchant little wrigglers whilst keeping them comfortable and warm in a collection that will wash and wear whilst retaining its charm.
The entire Autumn Winter collection is a celebration of the brands heritage, giving classic British styles a quirky and contemporary twist to create a range of items that give a nod to the season’s key trends whilst still maintaining Joules’ country roots.