As human beings, we’re wired to match similar colours quicker than anything else – and that’s the Stroop Effect in action. But with NumberOne, it’s not matching colours that matters – it’s matching the number, letter or symbol on the coloured tile.
Cupertino, CA (PRWEB) August 17, 2012
People of all ages who want to sharpen and exercise their brain in a fun, challenging and addictive way can now download the innovative new app NumberOne, and give both sides of their brain an amazing workout.
Designed by Neotko Studios SL, and recommended as a “great tool to stimulate your mind” by AppStoreArcade.com, NumberOne presents users with a coloured tile featuring a number, letter or symbol, which must be matched correctly to one of several other coloured tiles.
And while this may seem quite straightforward, what makes NumberOne so unique is that it takes into consideration the so-called Stroop Effect, which is a phenomenon that makes people link similar colours quicker than they link similar numbers, symbols or words. For example, the Stroop Effect compels people to link green with green, red with red, and blue with blue more quickly than they link 1 with 1, or the word apple with the word apple, or a picture of a triangle with a picture of a triangle.
All of this comes into play with NumberOne, because it’s the number, symbol or letters on the tiles that must be matched, and not the colours of the tiles. Hence, a purple tile with the number 362 must be matched with another tile that has the number 362 -- and not the purple tile. This makes matching the tiles in NumberOne is deceptively difficult and refreshingly challenging.
And on top of this, users must race against the clock to make as many matches as possible without being distracted by vibrations and tilts.
When the game is finished, users see their score, average response time, best time, and the number of errors. They can also challenge their friends – or simply show off their brainy skills – via Twitter and Facebook, whilst Game Center integration allows competition with gamers around the globe. An imminent update to version 1.2 will also include 4 Game Center achievements and extend the challenge even further.
“What people love so much about NumberOne is how simple it seems at first, but how challenging it is once you start playing,” commented Sebastián Sucho of Neotko Studios SL. “As human beings, we’re wired to match similar colours quicker than anything else – and that’s the Stroop Effect in action. But with NumberOne, it’s not matching colours that matters – it’s matching the number, letter or symbol on the coloured tile. And so the app is a test of focus and
New app NumberOne from Neotko Studios SL defies the Stroop Effect by having users match pairs of tiles without reference to colour. It’s a full left-brain and right- brain workout that’s fun, challenging and addictive. The app is designed for iPhone, iPad and iPod touch.
concentration that works both sides of the brain!”
People of all ages who want to give their both the right-brain and left-brain a workout can download the fun, challenging and addictive new app NumberOne from iTunes here, an Android version is also available now from Google Play here. The app is Compatible with iPhone, iPod touch, and iPad, and requires iOS 5.0 or later. A trailer is available on YouTube here.
NumberOne has already been well received by the iOS community, and received a favourable 4 out of 5 star review on MacTrast.com.
For more information or media inquiries, contact Mark Johnson of appshout! on behalf of Neotko Studios SL at +1 408 757 0156 or press(at)appshout(dot)com.
About Neotko Studios SL
Neotko Studios is born from the imagination of Sebastián Suchowolski. A dedicated gamer, he has always translated his passion to his work and in 1998 together with his brother Gabriel Suchowolski (currently CEO of Estudio Cocoe) he created Onez, one of the first online magazines for video games. As a result this project became a launchpad that transformed their hobby into a showcase of their considerable talents.
Thanks to his work in Onez Sebastián was subsequently hired by the magazine PSM as Editor in Chief, coordinating the publication, articles and layout as well as working on marketing with the video games producers.
Later on he continued working in the videogames and design world in enterprises such as Ya.com, Arroba Systems and Futura Networks.
In 2012 he is again moving forward by creating Neotko Studios to transform his ideas and experience in games for everybody, from the casual player to the most experimented gamer.