Ideeli Case Study by MarketLine Now Available at MarketPublishers.com

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New case study “Ideeli: The Growth Of The Flash Sale Website” created by MarketLine has been recently published by Market Publishers Ltd.

TD The Market Publishers Ltd

http://marketpublishers.com/

How did Ideeli begin? What are flash sale sites and why did they grow so quickly? Why has Ideeli been so successful? What issues does the company face going forward?

All these questions and many more hot issues are revealed in the new case study “Ideeli: The Growth Of The Flash Sale Website” created by MarketLine and recently published by Market Publishers Ltd.

Report Details:

Title: Ideeli: The Growth Of The Flash Sale Website
Published: July, 2012
Pages: 20
Price: US$ 400.00
http://marketpublishers.com/report/consumers_goods/retailing/ideeli_growth_of_flash_sale_website_marketline.html

The case study provides a complete overview of the flash sale shopping website, Ideeli, describing topics such as innovative products, business models, and significant company acquisitions. Fact-based and presented in an accessible style, the study explains the rationale of commercial decisions and illustrates wider market and economic trends.

Report Contents:

Overview
Catalyst
Summary
Analysis
Ideeli was founded in 2006
Ideeli was originally a marketing platform
Ideeli started off small
Flash sale sites grew quickly
Flash sale sites follow a private-sale business model
Ideeli was named the fastest growing private company in the US
Ideeli's revenues have grown rapidly
Ideeli's success can be attributed to a number of factors
The retail market for luxury goods was impacted by recession
Ideeli appealed to designers as well as consumers
Ideeli has used social media sites to advertise
Ideeli faces numerous issues going forward
Recovery from recession may slow growth for flash sales sites
The rapid growth of Ideeli may be the cause of its demise
The Ideeli business model may not be sustainable
The marketplace is becoming crowded
Conclusions
Diversification may be the key to future success
Appendix
Definitions
Sources
Further reading
Ask the analyst
About MarketLine
Disclaimer

List of Tables

Table 1: Total retail sales growth in the US, 2007–10

Table of Figures

Figure 1: Ideeli homepage
Figure 2: Ideeli menu tab
Figure 3: Website layout of a flash sale
Figure 4: Americas: expenditure on luxury branded products ($bn), 2006–11e
Figure 5: Top retail display advertisers on social network sites in Q2 2011 ranked by number of display ad impressions (000)
Figure 6: Americas: expenditure on luxury branded products ($bn), 2010–15f
Figure 7: Total unique visitors to ideeli.com (000)

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More new studies by the publisher can be found at MarketLine page.

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Tanya Rezler
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