iJento and ACR Analytics Partner to Deliver Advanced Customer Intelligence Solutions

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Single view of customer enables sophisticated insights into Customer Journey

August 20, 2012 (PRWEB) August 20, 2012 -- iJento, a technology leader in customer intelligence and ACR Analytics, a leading expert in advanced web analytics, today announce a new global partnership. ACR Analytics will be a full implementation partner of iJento’s technology platform as part of an enhancement strategy for its clients, who would like to get open access to their online individual customer data and extend their web analytics to a multichannel customer intelligence solution.

In today's customer centric world it has become increasingly valuable to perform detailed visitor-level analysis across online, digital and multichannel customer data. Only with individual customer data can organizations analyze and act intelligently to drive customer engagement and business success through activities such as: detailed segmentation, personalized targeting and attribution. iJento provides a rapid solution to access all of the detailed individual customer data stored within existing web analytics investments, in an open and scalable environment. With a SQL Server-based datamart at its core, iJento’s platform is unique in offering clients both individual level data and a 'single view of the customer' across multiple domains, devices and channels. This joining up of online, other digital and offline data in an iJento Multichannel Datamart enables organizations to understand the full customer journey and therefore improve the whole customer experience.

“ACR Analytics is an ideal implementation and services partner for iJento, due to their deep web analytics experience and focus on providing clients the most powerful marketing insights around acquiring, converting and retaining more customers. By working in partnership with iJento, the team at ACR Analytics will be able to leverage individual customer data to provide a superior digital or multichannel customer intelligence solution that adds value to existing analytics investments and provides rapid and tangible business value.” Says Peter Ryan, CEO for iJento.

“We are thrilled to partner with iJento and bring a new level of insight to our customers,” said Brian Agranoff, Founder and CEO for ACR Analytics. “The iJento Datamart gives us direct access to multichannel, individual level data which enables us to deliver sophisticated and actionable insights, especially around the journey of a customer.”

About iJento -- iJento is a technology company that helps data driven organizations integrate and analyze their customer information across multiple domains, devices and channels. iJento leverages existing web analytics (e.g. Adobe SiteCatalyst, Webtrends and Google Analytics) and business intelligence investments and delivers a fast and ROI driven multichannel customer intelligence solution. The company helps major brands and businesses including Allianz, Cheapflights Media, FT.com, LV= and Tesco Bank get direct access to their visitor data and gain sophisticated insights into customer behavior, interests and intent at the individual level. The result is continuously improved customer engagement, marketing performance and business growth. iJento is an international company operating in the UK, USA and Australia. Website: http://www.iJento.com. Follow @iJento.

About ACR Analytics -- ACR Analytics, LLC is a highly experienced consulting firm specializing in providing digital marketers the insights they need to Acquire, Convert and Retain more customers. ACR Analytics offers advanced web analytics to provide Strategy, Accuracy Audits, Implementation, Optimization, and Scorecard Automation to companies of any size, from web start-ups to global enterprises. Additionally, their unmatched experience with Webtrends gives ACR Analytics a unique perspective on web analytics best practices. Website: http://www.acranalytics.com

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Laura Garrett

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