Gourmet Gift Retailer Harry & David Partners with Noreen Fraser Foundation for Breast Cancer Awareness Month

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Give Back with Harry & David’s Pink Pear Collection to Support Breast Cancer Research

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Harry & David America’s gift experts for almost 80 years, announces the 2012 Pink Pear Collection, which will be available this October benefiting the Noreen Fraser Foundation (NFF) for Breast Cancer Awareness month. For the third consecutive year, Harry & David is teaming up with NFF to promote healthy offerings with a pink twist, to help inspire and raise awareness around this life threatening disease.

The Noreen Fraser Foundation, a non-profit organization focused on funding groundbreaking women's cancer research, will be the beneficiary of Harry & David's Pink Pear collection this October in honor of Breast Cancer Awareness Month. Harry & David will be introducing three new products to include their signature Royal Rivera® Pear, with 25 percent of the proceeds benefiting the Noreen Fraser Foundation.

Pink Pear Gift Box, a new offering this year, is a sweet, delicious and healthy gift box featuring five Royal Riviera® Pears the pears renowned for being Harry & David's signature fruit. At least two of the pears will be wrapped in pink foil and will retail for $19.95.

Pink Pear Gift Basket, also new this year, the basket is compiled with a selection of some of our favorite pink products including pink foil wrapped Royal Riviera® Pears, White Chocolate Raspberry Pears, Neapolitan Malt Balls, Chocolate Strawberries and will retail for $39.95.

Pink Pear Tote, the final new offering this year is a reusable tote bag perfect for picnics or lunches. It will also feature 5-10 Royal Riviera® Pears the sweet, delicious pears renowned for being Harry & David's signature fruit. At least two of the pears will be wrapped in pink foil and will retail for $29.95.

Whether newly diagnosed patients, survivors, their families, friends or caretakers, a token of support and appreciation from the Pink Pear Collection will surely brighten up anyone’s day.

"We are thrilled to have Harry & David's support again this year during Breast Cancer Awareness Month," noted Noreen Fraser, Founder and CEO of the Noreen Fraser Foundation. "I have fond memories of sharing Harry & David's delicious gift baskets with my family throughout the years, so it’s truly a delight to know that Harry & David has created such a special initiative to support breast cancer research which of course is very dear to my heart.”

"Harry & David is pleased to continue its commitment to the community by joining the Noreen Frasier Foundation in support of this noteworthy cause," said Craig Johnson, CEO of Harry & David. "By purchasing the Pink Pear Collection our customers can enjoy our signature hand-picked pears knowing that their gift plays a vital role in helping others."

For the latest deals and specials from Harry & David, join our Facebook fan page, Facebook.com/HarryandDavid.

Harry & David's Pink Pear Collection will be available from October 1, 2012 to October 31, 2012 at http://www.harryanddavid.com as well as Harry & David stores while supplies last.

About Noreen Frasier Foundation
The Noreen Fraser Foundation is a 501(c)(3) tax-exempt organization focusing on funding translational cancer research in the area of women's cancers. Our mission is to use educational and awareness campaigns to raise funds for research aimed at developing new prevention methods, diagnostic tools and non-toxic therapies to treat women's cancers. Our hope is that until there are CURES, women's cancers will become manageable diseases that can be controlled with targeted treatments that protect patients' quality of life. For more information please visit http://www.noreenfraserfoundation.org

About Harry & David
With close to an 80-year reputation for genuine farm-to-table freshness and unsurpassed artisanal quality, Harry & David is legendary for exclusive gifts such as the Fruit-of-the-Month Club® collection, featuring top-quality fruit, pampered on the tree, picked at its peak; Royal Riviera® Pears, prized for their lush juiciness, melting texture and exquisite flavor, many of which are grown in Harry & David’s Rogue Valley, Oregon pear orchards which are at the heart of the company’s success; Oregold® Peaches, the biggest, juiciest, sweetest-tasting peaches you're likely to taste; and Moose Munch® gourmet snacks, most of which are made exclusively in our own confectionery, in flavors for everyone - some with nuts, some sweet, and some savory. Gifts from Harry & David, and its brands Cushman's and Wolferman's, are designed for festive occasions, entertaining and self enjoyment throughout the year. Through its stores, catalogs and website, Harry & David offers an affordable "best-of-class" experience as part of everyday life. Harry & David is a dba of Harry and David. http://www.harryanddavid.com

(Harry & David is a trademark, service mark and DBA of Harry and David)

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Ali Karsch
DBC PR + New Media
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