Montreal, QC (PRWEB) August 21, 2012
What do “Keep Calm and Carry Balm” and “Only My Smile is Contagious” have in common? Both are part of the new Itchy Skin Collection developed by Jennifer Roberge, owner of The Eczema Company and mother of two children with eczema. Ask any parent of a child with eczema and they’ll understand immediately why these two catch phrases won The Eczema Company’s contest searching for the best eczema related phrases.
Selena Bluntzer, of the blog Amazing & Atopic, is one such parent and a contest winner. “I think many of us have been out with our babies during an eczema flare-up and felt the eyes on our little one’s red, inflamed skin. There were times when I could almost hear other people's thoughts and felt the urge to say, ‘No, it's not contagious - it's just eczema.’ I thought ‘Only My Smile is Contagious’ was a nice way of getting that across, without having to say a word,” states Bluntzer. When a child has severe eczema, also known as atopic dermatitis, not only do strangers stare, but they often project a look of pity on the child and their irritated, sometimes infected, skin. Roberge and Bluntzer both agree that the Itchy Skin Collection will encourage people to smile rather than judge children with eczema or their parents. Eczema is stressful enough on families without having to deal with comments or discouraging looks from others.
Roberge debuted the eczema clothing line at the National Eczema Association’s Patient Conference in Atlanta during the last weekend in June. The feedback from eczema parents and physicians was outstanding. One physician enjoyed a knowing laugh before taking a photo to share with family and friends of a “Keep Calm and Cary Balm” infant bodysuit. The smiles and shared understanding from conference attendees were all Roberge could ask for since she knows first hand how difficult managing eczema can be for parents. “Eczema is so hard on families, both emotionally and physically. There are many sleepless nights, struggles as cream or medication is applied, and constant reminders to stop scratching. It all takes a toll on the child especially, but also the parents and siblings. My goal with this collection is to show my support for other families like ours.
The Itchy Skin Collection is available online exclusively at The Eczema Company. The children’s sized t-shirts, onesies, and bibs are made from 100% organic cotton and printed with eco-friendly dyes. They are crafted entirely in the USA.
About the Eczema Company:
The Eczema Company was created for families dealing with the daily emotional and physical strains of eczema. The online store provides ”products to help soothe your itchy little world” that include scratch protective clothing, healing jewelry, and natural, non-toxic skincare.