Beautiful Textures Takes New York By Storm With Launch Event Held on Fashion's Night Out

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Top beauty editors, bloggers, celebrity hairstylists, and influencers converge for high profile event hosted by curly girl songstress Elle Varner

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“We are incredibly excited to host an event that artfully spotlights the Spring/Summer 2013 trends in natural hairon fashion’s biggest night. "

On September 6, 2012, Strength of Nature Global® will introduce Beautiful Textures, its newest product line designed specifically for individuals with curly, kinky-coily, wavy and frizzy multi-textured hair, to New York City with a high profile event guaranteed to set the natural hair community abuzz. In celebration of Fashion’s Night Out, Beautiful Textures has pulled out all of the stops to provide attendees with an experience they’ll never forget. The event, hosted by recording artist Elle Varner and aptly titled Curl Couture, will take place from 8:00 PM – 11:00 PM at the Metropolitan Pavilion, located at 125 W 18th Street in New York City.

With incredible musical selections by DJ Toni K., masterful works of hair art by Emmy award-winning celebrity hairstylist Hadiiya Barbel, gourmet hors d’oeuvres and an open bar, there will be no shortage of indulgences at this event. As an added bonus, a few of New York’s top beauty influencers will be given gorgeous makeovers by the Beautiful Textures glam squad and featured in the event’s Tress Takeover suite, hosted by Tia Williams of TheFlyCut.com.

Leading up to the event, Beautiful Textures and NaturallyCurly.com launched their New York Fashion Week Adventure contest that would select one lucky winner to receive an all-expenses paid trip to New York during New York Fashion Week. The winner would also cover Fashion Week for NaturallyCurly.com, receive a $1000 cash prize, get a makeover courtesy of the Beautiful Textures glam squad and co-host Beautiful Textures’ Curl Couture event.

“We are incredibly excited to host an event that artfully spotlights the Spring/Summer 2013 trends in natural hair on fashion’s biggest night. We’re even more excited that Kala Garner, a curly blogger from Detroit and our New York Fashion Week Adventure contest winner, will get the opportunity to experience the energy of New York City during Fashion Week and celebrate our launch with some of the city’s most influential urbanites. Beautiful Textures products were created for the fresh, funky and modern ‘curly girl.’ We’re looking to emulate that with this event and make this a memorable Fashion’s Night Out,” asserts Strength of Nature Global® National Marketing Director, Charlene Bastien.

Enriched with soothing Aloe Vera, the strengthening power of Coconut, Olive, Soy and Argan Oils as well as softening Shea and Mango Butters, Beautiful Textures addresses the needs of consumers with kinky-coily, curly, wavy and frizzy hair patterns, providing solutions that will help them achieve versatile hairstyles. Beautiful Textures is comprised of seven moisture-rich products (Tangle Taming Moisturizing Shampoo, Tangle Taming Leave-In Conditioner, Curl Control Defining Pudding, Moisture Butter Whipped Curl Crème, Rapid Repair Deep Conditioner, Curly to Straight Flat Iron Silkener and Shine & Silken Growth Oil) that prevent breakage, define curls, smooth tresses and promote maximum growth. Available in stores now, each product retails for less than seven dollars. Visit http://www.beautifultextures.com for store locations.

To get product information, find out about contests and giveaways, ask questions, or simply keep up with Beautiful Textures in real-time, take to Twitter and follow @LovinMyTextures and “Like” the brand on Facebook at http://www.facebook.com/beautifultextures.

ABOUT BEAUTIFUL TEXTURES
Beautiful Textures features a comprehensive line of products designed to meet the hair care needs of multicultural customers with curly, wavy, kinky-coily and frizzy hair patterns. Formulated with the mixed-textured consumer in mind, Beautiful Textures allows consumers to get soft defined curls, bouncy spirals, and silky smooth tresses with its intensive moisture-rich formula. Each product is designed to help ensure tresses reach their full growth potential by protecting hair from the stresses of the environment and everyday styling. With daily use Beautiful Textures can aid in repairing, refreshing, and hydrating hair while giving consumers the styling versatility they demand. For more information and retail locations, visit http://www.beautifultextures.com.

[Beautiful Textures Media Library]
http://beautifultextures.totemapp.com/

ABOUT STRENGTH OF NATURE GLOBAL
Strength of Nature Global, LLC is the choice manufacturer of innovative hair care solutions that specifically address the critical hair care needs, styling, and desires for consumers of color. The company’s brand portfolio includes African Pride, Dream Kids, Beautiful Textures, ElastaQP, SoyOYL, Profectiv, Relax & Refresh, GrowthRenew, MegaGrowth, SmartPerm, Strong & Healthy, and Profectiv Professional. Strength of Nature Global products are sold primarily at beauty supply stores but can also be purchased as participating salons, drugstores and leading discount retailers. For more information, visit http://www.strengthofnature.com.

PRESS CONTACTS:

The Garner Circle PR
Nicole Garner
pr(at)thegarnercircle(dot)com
770.256.1800

HAUTE BEHAVIOR
Bria Bryant
bria(at)hautebehavior(dot)com
646.308.1617 ext.2

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