(PRWEB) August 24, 2012
The major wireless carriers came together in 2003 to create short codes. Short codes allow marketers to easily communicate with mobile phone users. Since then SMS text messaging has exploded in popularity. However, short codes haven’t seen an equivalent growth. The often long, confusing, and expensive process prevents all but the largest brands from text marketing to their customers with text messages.
Now, with long codes mobile marketing is suddenly accessible to businesses and organizations of all sizes. With instant setups, affordable and transparent pricing, communicating to your customers with SMS text messages has never been easier.
What is a long code? A long code is a ten digit local phone number. Once a long code is connected to a SMS gateway it can be used to send and receive messages from anywhere in the world. Short codes have to be provisioned by the major carriers and some regional and prepaid carriers still do not support short code messages. Conversely, long codes just work.
As you can see short codes offer a number of advantages:
1. Instant Setup.
Getting setup takes less than 24 hours, instead of the 8 to 12 weeks it takes to provision a short code.
2. Cut out the middlemen and save money.
No aggregator fees and contracts, and no short code leasing costs means a campaign can run at a fraction of the price of a short code campaign.
3. The widest coverage.
If a customer has a mobile phone that can send and receive text messages a business can reach them with long codes.
Long codes have the fastest messaging throughput available. Send 5 messages per second with a single long code. By pooling multiple long codes, you have limited throughput.
There are two ways to get a long code. If a company is looking for a turnkey solution, CallFire offers a simple and affordable solution. The CallFire platform has a robust platform with all sorts of analytics and features that add value to your long code campaign. And, if you are a developer looking to use your long code via API, CallFire also a robust feature set and is easy to get started.
With all this talk about long codes, short codes are still not without merit. Short codes are easy to remember for consumers. Long codes on the other hand are ten digit virtual numbers, and are therefore not very memorable. Nothing beats a good five digit short code when it comes to making sure your clients remember your number. Whether it is voting for American Idol candidates, taking polls, or responding to polls, or responding to ads on the street, consumers have grown accustomed to short codes. Short codes were designed as an ideal enterprise marketing solution, and in this regard they excel.
Obviously, there many elements to text marketing campaigns. CallFire works with clients from from all over the world to come up with SMS marketing solutions. For more information please call our support staff at 213-221-2289.
About CallFire: CallFire is a Text and Voice platform that helps businesses reach customers, drive revenue and increase sales. We make telephone messaging simple. CallFire products include Business Text Messaging, Voice Broadcast, Toll Free Numbers, Local Phone Numbers, Call Tracking, IVR, Power Dialing for agents and more. Call analytics enable our 50,000 users to reach customers more often using text marketing, virtual numbers, autodialers and mobile messaging.