LeadiD Hires Tom Shriver to Accelerate Its Growth in the Insurance Lead Space

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Tom Shriver Joins LeadiD as SVP Sales to Bring Quality, Confidence and Trust to Insurance Carriers and Lead Providers

LeadiD (leadid.com), a technology startup company based in Philadelphia with satellite offices in San Francisco and the DC Metro area, continues to expand. The company has hired Tom Shriver, insurance and lead generation veteran, to help manage its growth in the Insurance leads space.

“With LeadiD’s strong and growing client base, we are now in a position to commit resources to additional lead generation verticals, including insurance, payday loans, auto sales and warranty,” says Ross Shanken, Founder and CEO. “Online lead generation in the insurance industry comes with its own set of challenges. To better address those challenges, we have continued to round-out our team with individuals who have solid industry experience coupled with deep domain expertise. We are pleased to announce Tom Shriver as our new Senior Vice President of Sales.”

LeadiD’s first growth wave came from providing its unique technology to bring clarity, confidence, and trust to the education and legal online lead verticals. With many of the top for-profit schools, and over 50 lead sellers now including a Universal LeadiD in every lead transaction, LeadiD is setting its sights on providing a similar standard to the insurance lead gen space.

Shriver has 23 years of sales and management experience in both the insurance industry and the lead generation space. Prior to joining the LeadiD team, he spent six years as the Vice President of Sales for NetQuote, later acquired by Bankrate in 2010. Shriver developed the National Sales team into a significant part of NetQuote and oversaw National Sales for Bankrate. Tom spent the first 17 years of his professional career with Farmers Insurance Group in both the corporate office and in the field as a District Manager. During his tenure with Farmers he oversaw the Marketing Department for a five state region and also ran District Operations in both North Dakota and Colorado.

"The insurance lead generation space has dealt with significant lead quality issues for the past four years. All of the players in the space have tried their best to improve quality, but the changes haven't been significant enough to allow the agents and the carriers to fully trust the marketplace. I was introduced to LeadiD in March of 2012 and immediately knew they would provide the change needed to improve the trust level for the Industry. As adoption of the LeadiD vision expands, it will drive a better consumer experience and pave the road for increased volume and opportunity within the insurance lead generation space. I am thrilled to be part of the team." Shriver will spearhead operations and sales out of the Colorado office.

About LeadiD

Founded in January 2011 by Ross Shanken, LeadiD is the the only independent, neutral, open technology platform, which tracks the origin and history of every lead event that utilizes the LeadiD system. No supplier-proprietary data is exposed, but rather, LeadiD allows Lead Sellers and Lead Buyers to make real-time decisions based upon definitive origin and history flags that are predetermined. LeadiD fosters an environment of trust in the transaction, one where both Lead Sellers and Lead Buyers alike derive top-line value. With unmatched data, LeadiD is the industry standard for authenticating lead origin and history and the authentication platform of choice for firms of all sizes.

For more information, visit leadid.com.
Follow LeadiD on Twitter: twitter.com/LeadiD

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Natalie Stopko, Director of Marketing
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