It's been a huge success for promoting the product...it took me three and a half years to get two thousand "likes" on Facebook, and it only took me ten and a half weeks to get two thousand text subscribers.
Austin, TX (PRWEB) August 23, 2012
Robert Eggers, the owner of Papa John's University of Georgia Athens, Clarke County, recently used the Study Breaks Custom Fan Page builder--in conjunction with a print ad in Study Breaks magazine, mobile promotions and contests--and increased Facebook "Likes" by 15 percent! By utilizing not only the benefits of the Study Breaks print ad, but by connecting print to social media and truly making his marketing campaign interactive, Eggers was able to significantly--and easily--bump up his social media presence.
To maximize the print ad, Eggers utilized print that hit readers and drove them to Facebook,
Twitter and mobile communications. Instead of focusing solely on print and therefore having to run in seventeen publications, Eggers utilizes only the best ones to hit the college demographic that he wanted--"Study Breaks being one of the best," he added.
Print ads were utilized most efficiently and productively by pushing readers to mobile and social media like the aforementioned Facebook and Twitter. Once mobile info was captured, Eggers could control what message to send the readers and when...as well as when it was read.
"85% of text messages are read within the first hour," Eggers revealed, "which is great for time-sensitive campaigns. With Facebook, we try to remain community, information and offer based. We create posts that relate to school activities like sporting events, local community events and offers."
To get mobile subscribers, Eggers utilized his current radio and print campaigns, using a mobile contest to give away pizzas.
"We've done this every week for the past 52 weeks, and it's been a huge success for promoting the product," Eggers said. It took me three and a half years to get two thousand "likes" on Facebook, and it only took me ten and a half weeks to get two thousand text subscribers."
When it came to promoting social media, eggers marketed his Facebook specials through radio and print campaigns, using an engagement formula that consisted of posting about school-related activities (like sports) and then posting something about the city...something viral and a certain type of special offer.
"You don't want to just throw specials down someone's throat," Eggers explained. "If I throw a special out everyday, there's not a reason to like me. I use the same formula for Twitter."
Essentially what he did was utilize both print and radio to push users in the direction of mobile and social networks. Coupons were removed from print and instead there was incentive for people to go to the SoLoMo (Social Local Mobile Apps).
And apparently it worked, as Eggers experienced a 15% increase in Facebook Likes within 4 Weeks using the Study Breaks Facebook Builder.
"I ran a Facebook ad for hiring which linked to the Study Breaks-built app that captures new hires," Eggers explained. "It was the most successful hiring campaign that I've ever done."
Using the advanced setting criteria on Facebook, Eggers was able to set the requirements for people viewing the ad--an ad that linked directly to the Study Breaks tab that was built for recruiting. This allowed Papa John's to acquire "likes" at the same time.
"Mobile is the best way to connect to the students," Eggers continued, "because they generally read a text within the hour of receiving."
For a free setup, consultation and design of your custom fan page, Contact Dan Stone at 512-480-0893 or dan(at)studybreaks.com
Study Breaks magazine is an award-winning line of monthly entertainment magazines for college students with a mission can best be explained through its slogan: We are college life. Published by Shweiki Media Printing Company, it is distributed in five Texas cities (Austin, Houston, San Antonio, San Marcos and Lubbock) and three southeast cities (Athens, GA; Auburn, AL; Columbia, SC). (Studybreaks.com)