Health Insurance Consumers Educated Via Ebooks From HealthCompare

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HealthCompare, a nationally recognized health insurance comparison site, targets misconceptions within the health insurance industry using ebooks and infographics.

HealthCompare has new ideas for reaching and teaching consumers

Inforgraphics take important data and distill it into its essence by extracting jargon and industry language.

Consumers have long suffered confusion and anxiety when it comes to health care. HealthCompare, a nationally recognized health insurance comparison site, targeted that confusion and has begun the journey to clear up misconceptions regarding their industry for American consumers.

Their most recent endeavor began when the boom in the publishing industry opened the doors for consumers to buy and carry more ebooks than they ever could with print. This has resulted in more Americans than ever reading again.

HealthCompare is taking advantage of the price and portability factors and releasing their own line of self-development ebooks to help guide readers through the major life changes that they go through. The books will cover topics from dealing with new marriage to new parenthood, and from college survival to self-employment.

HealthCompare has announced that the ebooks, which were originally scheduled to be released in August, would be released mid-September due to glitches in the publishing process. However, consumers can look for ebooks that will educate and entertain, as will as inform.

The books will be published on a weekly basis and will be available on Amazon.

However, this is not HealthCompare’s first go at education. They began taking consumer confusion to heart when it became evident that site visitors needed help in making their health care decisions regarding their policies.

Site visitors were asked as series of questions, whose answers would help the visitor arrive at a deeper understanding of their needs. The questions would cover everything from their medical history to their finances.

Some of the questions were as follows:

What are the consumers current health care needs? Do they currently require medication? Does the consumer have a pre-existing condition? Or are they seeking to start a family in the near future?

Does the financial state of the shopper allow for a lower deductible, thusly giving them a higher monthly premium? Or would having a high deductible (and therefore lower monthly premium) be more beneficial?

Is the consumer’s physician a factor? If they prefer to continue seeing their doctor of choice, HealthCompare helps them decide what policies allow that.

Are there any other health insurance options for the shopper, such as spouse or parent plan?

Health insurance costs are much more involved than mere premiums and buyers must carefully consider all out of pocket expenses to understand what their policies will ultimately cost them.

That’s when they saw the need to develop infographics to help break down and explain health insurance hardships in a visual and easy-to-understand manner.

Inforgraphics take important data and distill it into its essence by extracting jargon and industry language. They then display the data graphically with eye-pleasing images and colors.

Some of the infographics created are:
How To Find Affordable Individual Health Insurance - Designed to direct and educate health insurance consumers find individual health insurance that’s more affordable

Is College Health Insurance Smart - Designed to help college students decide if paying for health insurance is a good idea for them or if skipping it would be acceptable

Not All Free Health Insurance Quotes Are Created Equal - Created to illustrate how some health insurance quotes are not complete

Other infographics are found here.

HealthCompare has demonstrated its need to educate through its continued efforts to explain health insurance hardships through new media options and is looking forward to their book releases in September.

About Health Compare: HealthCompare was launched in 2009 to work with brokers and carriers to help individuals and families easily research, compare, buy, and enroll in the right health insurance plan at the right price. Based in Orange, Calif., it delivers accurate, customized, health insurance quotes for the country's diverse population.

Through a unique partnership with its sister company, CONEXIS, HealthCompare has the ability to quickly reach thousands of COBRA-qualifying consumers and provide them with COBRA alternatives at the moment they become eligible for COBRA benefits. This provides these consumers with an opportunity to enroll in individual or family plans and potentially save hundreds to thousands of dollars on COBRA premiums and, at the same time, rewards referring brokers with referral fee income for the life of each policy.

For more information, visit or call 888.748.5152.

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Michelle Ruble
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