HealthCompare Strategy to Empower American Health Insurance Consumers To Include Ebooks and Infographics

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HealthCompare, a nationally recognized health insurance comparison site, lays out strategy to reach more Americans than ever via self-development ebooks and infographics.

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HealthCompare has included publishing self-development ebooks in its strategy to reach consumers.

HealthCompare, a nationally recognized health insurance comparison site, has entered the publishing arena as a means to educate American health insurance consumers. Seeing the inherent difficulty in their industry, they developed a strategy to empower consumers through media avenues such as questionnaires, infographics and ebooks.

Originally, they displayed compassion toward their site visitors in an attempt to help them understand their health care policy needs. Helping them develop that understanding through questions that allowed the visitor to fully explore their history, preferences, and financial status.

The questions were approached as follows:
What are the consumers current health care needs? Do they currently require medication? Does the consumer have a pre-existing condition? Or are they seeking to start a family in the near future?

Does the financial state of the shopper allow for a lower deductible, thusly giving them a higher monthly premium? Or would having a high deductible (and therefore lower monthly premium) be more beneficial?

Is the consumer’s physician a factor? If they prefer to continue seeing their doctor of choice, HealthCompare helps them decide what policies allow that.

Are there any other health insurance options for the shopper, such as spouse or parent plan?

Once consumers get their quotes, HealthCompare then helps them narrow their decisions by prompting them to ask further questions, like:

How much will the policies being compared cost them from their pocket when considering deductibles, co-insurance, and co-pays?

What will the policies being compared offer in terms of maximum out-of-pocket expense?

Will the consumer’s office visits be covered?

Do any of the policies up for comparison offer maternity?

Is prescription drug coverage an option?

How much will the consumer pay for emergency services and ambulances?

Will the current primary physician and local hospitals be accepted under any of the policies being considered?

Health insurance costs are much more involved than mere premiums and buyers must carefully consider all out of pocket expenses to understand what their policies will ultimately cost them.

This realization lead to HealthCompare’s creation and development of infographics to help further explain the hardships that revolve around the health insurance industry. Seeing the difficulty that people had in understanding the intricacies, they used infographics to make them concepts easier to comprehend.

Infographics are tools that allow viewers to grasp the essentials of a topic by extracting extraneous language and jargon and only displaying the data along with images and aesthetically pleasing colors.

Some infographics released are:
Understanding Where to Find Affordable Medical Insurance

The Right Way To Make A Health Insurance Comparisons

Affordable Medical Insurance Isn’t Just A Dream

Is Low-Deductible Health Insurance A Bad Thing

Other infographics can be found here.

These infographics allowed HealthCompare to reach beyond their own site visitors and opened the door for their widest reach to date: ebooks.

Observing the explosion in the reading industry and the facts that support more Americans than ever are reading than ever due to the pricing and portability of ebooks and the convenience of ereaders, HealthCompare has included publishing self-development ebooks in its strategy to reach consumers.

The books will approach topics varied and diverse like college survival, self-employment, new parenthood, and new marriages.

The books will be released weekly beginning in mid-September.

About Health Compare: HealthCompare was launched in 2009 to work with brokers and carriers to help individuals and families easily research, compare, buy, and enroll in the right health insurance plan at the right price. Based in Orange, Calif., it delivers accurate, customized, health insurance quotes for the country's diverse population.

Through a unique partnership with its sister company, CONEXIS, HealthCompare has the ability to quickly reach thousands of COBRA-qualifying consumers and provide them with COBRA alternatives at the moment they become eligible for COBRA benefits. This provides these consumers with an opportunity to enroll in individual or family plans and potentially save hundreds to thousands of dollars on COBRA premiums and, at the same time, rewards referring brokers with referral fee income for the life of each policy.

For more information, visit or call 888.748.5152.

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Michelle Ruble
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