Ernst & Young Sees Foreign Direct Investment Value in Brazil Surging, Big4.com Reports

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Retail and consumer products sector rises 49.0% last year alone.

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Big4.com, the premier social networking forum for professionals and alumni of Accenture, Andersen, BearingPoint, Capgemini, Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers PwC reports that Brazil’s retail and consumer products (RCP) sector has seen a 91.9% increase in foreign direct investment (FDI) during 2011, compared with 2010, according to Ernst & Young’s first annual Brazilian Attractiveness Survey.

Big4.com notes that many RCP companies such as Nestlé, Danone and Kraft Foods have announced plans to penetrate the Brazilian market further and leading players, such as Carrefour of France and Wal-Mart of the US, already have strong business ties there. Many investments are concentrated in the south; however, with upcoming growth in the northern part, companies plan to diversify their investments.

The country’s employment levels are being boosted by the sector, with 23,051 jobs created during 2011, the second highest of all industries in Brazil.

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Kristy Short
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