Mobile B2B Application SkuRun Partners with Manufacturer Original Retro Brand

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SkuRun’s Manhattan Perry and Luke Weil announce partnership with Original Retro Brand and development of custom product configurator technology to facilitate B2B commerce.

SkuRun has entered into a partnership with Original Retro Brand, one of the largest designer and manufacturers of apparel collections for high-end department stores and premium boutiques. Original Retro Brand will be working with SkuRun to create a custom B2B mobile solution for use by its sales representatives for in-store visits and tradeshows. This custom solution leverages the existing SkuRun platform as well as a new product configurator technology. Original Retro Brand representatives will use SkuRun to create and send various body, color, and graphic configurations for store buyers in real-time.
“In apparel, a retail buyer’s imagination is sometimes your best ally or worst enemy,” says SkuRun Co-Founder Manhattan Perry “SkuRun removes imagination from the wholesale process at the B2B level, now any buyer can create an image over an infinite amount of permutations in real-time.”

“We were looking for a mobile product configurator and SkuRun brought the tech to make the magic happen” says Marc Herman, CEO of Original Retro Brand. “One of the most appealing facets of our brand is to combine a very large amount of ever changing graphics with a significant amount of bodies and colors. This can be very challenging for a sales rep and frustrating to a buyer. With SkuRun we can tailor our design to exactly what the buyer wants to see, and it takes seconds. SkuRun is a game changer for us.”

“The product configurator developed by SkuRun in partnership with Original Retro Brand shows the endless possibilities presented by a clean, mobile, and organized cloud.” says lead investor Luke Weil. “We expect Original Retro Brand to receive a lot of attention at Project Las Vegas with this new announcement.”

You can see the SkuRun launch at the Original Retro Brand booth at Project in Las Vegas from August 20th, 2012.

About Original Retro Brand
The Original Retro Brand designs and manufactures collections with leading sports entities including The College Vault and over 100 major universities with the Collegiate Licensing Company, National Hockey League, Minor League Baseball, Indianapolis Motor Speedway and the Harlem Globetrotters. ORB has also developed an extensive non-sports selection including the well-known cartoon brands of Rocky and Bullwinkle, Whatever it Takes celebrity art collection, Retro Chevron Gasoline Art, and most recently the launch of Wolfgang Vault’s “Roots of Rock”. For more information visit http://originalretrobrand.com

About SkuRun
SkuRun is a mobile B2B application that empowers sales people. Where Salesforce.com replaced the Rolodex, and LinkedIn replaced the resume, SkuRun replaces the sales binder. SkuRun organizes and presents the most recent product documents, images, and videos - bypassing dirty clouds, cluttered shared drives, and email attachments - directly to any team's mobile device. SkuRun creates a dynamic bridge between sales and marketing through the real-time, organized, and ROI driven distribution of sales, marketing, and manufacturing content. For more information visit http://www.skurun.com.

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Ralph Acosta

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