Rodan + Fields Dermatologists to Support Sales Consultant Success Using Birst Business Analytics

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Birst’s Enterprise-Class Analysis to Provide Insight into Factors that Increase Sales and Overall Business Performance

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Birst Inc., the leading provider of agile business analytics, today announced that skincare company Rodan + Fields Dermatologists, LLC will use Birst to determine how it can further enhance the company’s ability to leverage sales and recruitment data to support business decisions. By identifying the factors that influence success, Rodan + Fields will be better able to help maximize results, with the goal of increasing revenue and overall business performance.

To achieve its vision of bringing dermatologist-developed skin care to everyone, Rodan + Fields became the first prestige skincare line to exit the department store and enter the direct selling market. Using Birst to combine and analyze data from multiple systems, Rodan + Fields will be able to determine what possible factors are influencing the performance of its Independent Consultants. In addition, Rodan + Fields will use Birst to more quickly and easily access business critical information and metrics to improve operational efficiency.

“We have all the reporting needs of a traditionally structured business, as well as a number of additional requirements created by our direct sales model,” said Lori Bush, President and General Manager, Rodan + Fields Dermatologists. “Birst offers the flexibility we need to wrap our arms around this human component, making it possible for us to quickly access the critical information we need to make business decisions that support our Consultants and the success of their businesses.”

After considering a number of analytics applications, Rodan + Fields determined that Birst’s innovative data warehouse automation capabilities would allow the organization to save significant time and resources. Designing, instantiating, and maintaining a data warehouse using conventional BI tools is a resource-intensive and time-consuming process. Birst’s patent-pending technology overcomes these challenges, reducing implementation and maintenance costs, and enabling rapid deployment by introducing a high degree of automation to the process.    

“Birst not only delivers enterprise-class analytics, but also the underlying, agile technology that makes it possible for organizations to easily and affordably deploy and maintain a business intelligence solution that truly meets their needs,” said Brad Peters, CEO of Birst. “This is opening up a world of meaningful business insight to organizations that don’t have the desire—or time and resources required—to undertake costly, year-long deployments of applications from the traditional, big BI vendors.”

About Birst
Birst™ is the leader in agile business analytics. It offers a single place to manage all of your organization’s business analytics and the agility to answer questions spanning departments, data sources, and deployments—across both public and private clouds. Birst gives users the fastest way to answer their most pressing business questions, and the ones they didn’t know to ask. At one-third the cost, time, and staff of traditional big BI, Birst brings the benefits of analytics and fact- based decision-making to a much broader audience. For more information, visit http://www.birst.com.

About Rodan + Fields Dermatologists
Founded by Dr. Katie Rodan and Dr. Kathy Fields, the creators of Proactiv® Solution, Rodan + Fields Dermatologists is a direct selling skincare company committed to helping its customers not only achieve great skin, but build successful independent businesses. The company made the unprecedented move out of department stores in 2007 and into the world of direct selling in 2008 in order to take the Doctors’ successful dermatological philosophy and unique personal approach to business one step further. From problem identification and superior dermatological-based formulations to unprecedented support and follow-up, Rodan + Fields seeks to provide the most complete skincare experience outside of a medical office. Products are available through Rodan + Fields Independent Consultants and at http://www.rodanandfields.com.

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Stacey Collins Burbach

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