Durham, NC (PRWEB) August 22, 2012
Counter Culture Coffee today announced the opening of new training centers serving Boston and Philadelphia. The two regional training centers will be integral parts of a network of spaces dedicated to Counter Culture’s cutting-edge coffee education curriculum, wholesale customer support, and hands-on training for coffee and food professionals, as well as home coffee enthusiasts.
In welcoming regional communities to their new outposts, Counter Culture will host an open house at each location in September.
The Philadelphia Training Center – located at 2149 unit B Catherine Street in Philadelphia – Open House will be held on Saturday, September 8, from noon to 4 p.m.
The Boston Training Center – located at 374 Somerville Avenue, in Somerville, MA – Open House will be held on Saturday, September 15, from noon to 4 p.m.
Each Open House will include an introduction to Counter Culture Coffee's Quality, Sustainability, and Education focus; a presentation by Counter Culture's Coffee Department; a tasting of assorted coffees; local support staff introductions; hands-on brewing demonstrations; expertly prepared espresso; and more. Open House hours will include a curated coffee cupping – an expert-led taste and quality evaluation similar to a wine tasting – at 1 p.m.
“Philadelphia and Boston are amazing cities with incredible coffee communities, and we are proud to be a part of each,” said company President and co-founder Brett Smith. "We look forward to sharing what we know and learn about coffee with the many talented folks who live and work there."
Regional Training Centers are focal points for Counter Culture’s hands-on Counter Intelligence coffee education program featuring state-of-the-art equipment and taught by world-class coffee educators. In addition to industry-leading labs, classes, and seminars, each training center opens its doors every Friday for a free public coffee cupping – a fun, educational way to explore coffee’s incredible variety of flavors.
Beyond this education curriculum, events at Boston and Philadelphia Training Centers will include Counter Culture's "Work In Progress" series showcasing emerging coffee concepts; the company's Coffee Farming, Soil, and Organic Agriculture Workshop; and coffee community events like friendly latte art competitions.
"Focusing on quality, sustainability, and education, the Training Center is designed to inspire coffee driven people and stand as a beacon of solidarity in the coffee community," said Customer Support Manager Brian Ludviksen. "Counter Culture's Training Centers in Philadelphia and Boston will show those respective coffee hubs that our coffee, people and facilities are now very much a part of their coffee communities."
About Counter Culture Coffee
Founded in 1995, Durham, North Carolina-based Counter Culture Coffee is dedicated to finding and bringing to market the most delicious coffees in the world with a relentless pursuit of coffee perfection, dedication to real sustainability, and a commitment to cutting-edge coffee education.