Doylestown, PA (PRWEB) August 21, 2012
Through the utilization of a state-of-the-art innovation, web-design and marketing agency FocusMX has developed new in-house software that will allow them to enhance the functionality and results of their clients’ websites by tracking the visual operations of online visitors.
When a website viewer interacts with a page, their visual activity is recorded using the software. The data can then be viewed through a heat-map that reveals the elements of the page that were the most visually appealing to the viewer. With this data in hand, FocusMX can create a custom website design that takes advantage of this information by maximizing the elements of the site that were revealed to be the most engaging.
Much of a website’s design is based on psychological principles that appeal to the instinctual visual needs of the average viewer. These subtle visual cues direct a viewer’s visual movements across a webpage. Using eye-tracking software, FocusMX is able to gain a superior understanding of their clients’ audience, which allows them to take advantage of their visual needs through specific directional cues and appealing elements.
FocusMX is an acclaimed website design and development agency in Doylestown, Pennsylvania. Its experienced design and marketing professionals infuse their websites with the latest dynamic marketing techniques for clients across the country. Their revolutionary eye-tracking software will provide superior results for the large corporations, small businesses, entrepreneurs and non-profit organizations they serve. For more information regarding FocusMX and their new tracking system, contact them at 1-877-681-0973.