The importance of social media has grown tremendously over the past few years, and more community banks are leveraging this powerful communications channel to build relationships with their customers.
Washington, DC (PRWEB) August 20, 2012
The Independent Community Bankers of America (ICBA) today announced NACHA—The Electronic Payments Association as the new sponsor of its premier social media monitoring solution, Social Media Monitor, the first and only solution created exclusively for community banks. The ICBA Social Media Monitor is a no-cost online tool that enables ICBA members to stay connected and engage with their customers on a wide range of social media platforms and measure influence.
“The importance of social media has grown tremendously over the past few years, and more community banks are leveraging this powerful communications channel to build relationships with their customers,” said Chris Lorence, ICBA executive vice president/chief marketing officer. “As relationship lenders, building rapport with their customers continues to be a priority for community banks, and thanks to social media, they have new avenues for reaching their customers and are able to be part of their social conversation. This ultimately helps them gain insight into customers’ needs so they can work to meet those needs while also fostering loyalty.”
The ICBA Social Media Monitor allows community banks to monitor what is being said about their bank, its brand, and even the products and services it offers. ICBA Social Media Monitoring searches millions of tweets, Facebook posts, blogs, and hundreds of other social networks for any mention of a community bank’s brand, staff and even competitors. Additionally, the monitor allows ICBA members to receive a daily email alert that aggregates the number of mentions about their community bank.
The Independent Community Bankers of America®, the nation’s voice for more than 7,000 community banks of all sizes and charter types, is dedicated exclusively to representing the interests of the community banking industry and its membership through effective advocacy, best-in-class education and high-quality products and services.
About NACHA—The Electronic Payments Association
NACHA manages the development, administration, and governance of the ACH Network, the backbone for the electronic movement of money and data. The Network is governed by the fair and equitable NACHA Operating Rules, which guide risk management and create payment certainty for all participants. As a not-for-profit association, NACHA also represents more than 10,000 financial institutions via 17 regional payments associations and direct membership. To learn more, please visit http://www.nacha.org and http://www.electronicpayments.org.
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