Walkers Shortbread Embraces Pinterest with Contest to Raise Funds for the ASPCA®

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‘Pin It’ Forward to the ASPCA® Contest: A Fundraiser for Animal Welfare

Walkers Shortbread: 'Pin It' Forward to the ASPCA

Walkers Shortbread, the bakery from the Scottish Highlands beloved by generations of families worldwide, is a new face to the fast-growing social media platform, Pinterest.

To celebrate their entrance into the Pinterest community and to raise funds for their charitable partnership with the ASPCA® (American Society for the Prevention of Cruelty to Animals®), Walkers is launching the “Pin It” Forward to the ASPCA Contest.

Beginning on Monday, August 20, 2012, Pinterest users can make a $1 donation to the ASPCA simply by repinning a Walkers contest “pin,” a unique image created for this promotion. Participants will simultaneously be entered to win a Walkers prize package and an additional $100 donation to the ASPCA made in their name.

“We are well into our 2012 partnership with the ASPCA, continuing to donate 10 cents from the sale of every ‘Scottie Dog’ cookie item, and we will make a donation of at least $25,000 by year’s end. This Pinterest contest is a way of doing a little something extra for the ASPCA, while also engaging the dynamic Pinterest community with a rewarding promotion,” says Lisa Sherman, Brand Manager at Walkers Shortbread. “Our goal is to raise an additional $1,000 for the ASPCA through this online initiative, as well as to raise awareness of the organization’s mission. We hope our fans will take this simple opportunity to help fund their mission to support animal welfare.”

To make a $1 donation to the ASPCA and to be entered to win the grand prize – a Walkers prize package and $100 donation to the ASPCA in the winner’s name – Pinterest users need to follow four simple steps.

To Donate and Enter:

1.    Follow Walkers Shortbread on Pinterest- http://www.pinterest.com/walkersshortbrd
2.    Pin an image of the Scottie Dog Cookies or Tin using the “pin-it” button on your browser, or by clicking the “Add +” button on Pinterest, then clicking “Add Pin” and pasting the following link: http://www.walkersus.com/aspca
3.    Write one sentence in the description about Walkers 2012 partnership with the ASPCA along with the hashtag #walkersshortbread
4.    Find the official contest pin on the Walkers Pinterest page in the board titled, “’Pin It’ Forward Contest” and re-pin the image to your Pinterest page to complete your entry and make a $1 donation to the ASPCA.

Once the goal of raising $1,000 is achieved, one Pinterest “pinner” will be randomly selected to win the grand prize. Throughout the contest period, users can visit http://www.pinterest.com/walkersshortbrd/pin-it-forward-contest to track the progress of the fundraising aspect of the promotion.

“This contest is the first of its kind for Walkers Shortbread,” added Sherman. “We are excited to be on Pinterest and to share our products with consumers in a variety of ways, whether it be sharing the news about our partnership, or sharing shortbread recipes. It’s a great way for us to engage with our customers, and we think this contest is a fun way to spread the word and lend even more of a helping hand to the ASPCA.”

For more information about Walkers Shortbread’s ‘Pin It’ Forward to the ASPCA Contest and their partnership with the organization, please visit http://www.walkersus.com/. Walkers Scottie Dog products can be purchased online directly from Walkers and at select retailers nationwide.

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About Walkers Shortbread
Walkers was founded in 1898 and is the leading brand of food exported from Scotland. The family-owned company offers the widest range of shortbread, traditional cookies, cakes, oatcakes and puddings to over 80 countries, and continues to operate its original retail shop in the Scottish Highlands village of Aberlour. The company's products contain no artificial flavorings, colorings or additives and are certified kosher OUD. For more information, please visit http://www.walkersus.com

About the ASPCA
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first humane organization established in the Americas and serves as the nation’s leading voice for animal welfare. One million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. The ASPCA, which is headquartered in New York City, offers a wide range of programs, including a mobile clinic outreach initiative, its own humane law enforcement team, and a groundbreaking veterinary forensics team and mobile animal CSI unit. For more information, please visit http://www.aspca.org. To become a fan of the ASPCA on Facebook, go to http://www.facebook.com/aspca. To follow the ASPCA on Twitter, go to http://www.twitter.com/aspca

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Brittany Southwick
PMG PR
(802) 863-3929 x107
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