Proximus Mobility solutions will enable us to effectively drive traffic to designated Flow Automotive branded areas throughout the tournament footprint and capture valuable lead data for future marketing purposes.
Atlanta, GA (PRWEB) August 21, 2012
Flow Automotive, a division of Flow Companies, spanning 11 locations and representing 19 manufacturers across North Carolina and Virginia, announced today that it has entered into a partnership with Proximus Mobility, the premier location based marketing software company. Flow Automotive, a presenting sponsor of The Winston Salem Open, a 48-draw ATP World Tour tournament, will leverage Proximus Mobility’s hyperlocal mobile marketing solutions to deliver rich interactive content, tournament information and promotional offers to tournament attendees’ mobile phones and tablets August 19 – 25 at Wake Forest University in Winston-Salem, NC. This partnership brings together Flow Automotive’s reputation for integrating cutting-edge technology into its state of the art facilities with Proximus Mobility’s revolutionary location based consumer engagement solutions.
“Flow Automotive is excited to partner with Proximus Mobility. As a presenting sponsor of The Winston-Salem Open, we were looking to drive attendee engagement and awareness of the various Flow Automotive offerings,” stated Matt Hinson, Chief Marketing Officer at Flow Automotive. “Proximus Mobility solutions will enable us to effectively drive traffic to designated Flow Automotive branded areas throughout the tournament footprint and capture valuable lead data for future marketing purposes. We look forward to providing attendees with relevant location based content that will enhance their experience at The Winston-Salem Open.”
Proximus Mobility will strategically place proximity access points in Flow Automotive areas of the tournament. These devices push the location based content via Wi-Fi and Bluetooth to attendees’ mobile devices, allowing them to interact with scavenger hunt, promotional offers and relevant tournament information. Signage will also be placed throughout these areas directing guests how to effortlessly connect to Flow Automotive Network.
“Proximus Mobility has a history of working with retailers, event organizers and venues to deepen consumer engagement in and around the maximum point of influence, to increase sales revenues or loyalty,” said Michael Zeto, Proximus CEO. “We are excited to be working with an award-winning category leader, Flow Automotive, who has over 50 years of experience of innovation in the automotive industry.”
About Proximus Mobility
Based in Atlanta, Proximus Mobility is a location based consumer engagement software company that provides turnkey, end-to-end solutions to digital out-of-home, ATM and kiosk companies, ad networks, retailers, hotels and casinos, venues, advertising agencies and small to medium sized businesses. These solutions offer relevant, high value digital content to consumers’ mobile phones near the point of influence or point of sale regardless of the phone type or carrier, with no app needed on the phone. Proximus Mobility enables brands to effectively reach and capture anonymous consumer data and track their customers in the out-of home environment, providing executive level reports and in-depth analytics on dwell times, traffic patterns and behavior profiles. These insights facilitate the advertiser to deliver customized and impactful content based on previous customer interactions and the consumer receives helpful and valuable location based information and offers completing the value chain. For more information, visit http://www.proximusmobility.com.
About Flow Automotive
Flow Automotive Companies is a leading automotive dealership conglomerate representing 19 automotive brands in five cities across North Carolina and Virginia. After more than 50 years in the retail automobile business, Flow Companies continues to be defined by three simple principles: a covenant with our customers to be a place that keeps its promises and is worthy of their trust, a community of people who work together towards a common vision, and a commitment to work towards the common good of every city where we do business. With over 900 employees, our growth has been driven by a strategy to attract and develop high achieving people of outstanding character who are committed to operational excellence and to providing extraordinary personal service. For more information, visit http://www.flowauto.com.