San Diego, CA (PRWEB) August 21, 2012
The quest for perfect hair has given us the antithesis of perfect. The barrage of chemical treatments and styling tools that give immediate gratification eventually damage and traumatize hair, leaving it limp and lifeless. Return hair to its virginal state with the new Eufora Intl. Beautifying Elixirs™ that feature nine prestige products that will have hair looking, feeling and behaving like healthy hair in no time – feeling is believing.
All products in the Beautifying Elixirs™ line contain Eufora’s proprietary technologies Damage Cure Complex™ and Vibrant Color Complex™. Contrary to popular belief, sulfates aren’t the only culprit when it comes to color fading; oxidation and UV rays can strip color from hair, leaving it damaged, brittle and weak. In order to fight against these and extend color endurance, intense damage to the hair cuticle must first be repaired so color has something to adhere to.
The Damage Cure Complex™ repairs structural damage to the hair from the inside out by penetrating deeply into the inner and outer hair cuticle and hair shaft to restore lipids, important nutrients and amino acids crucial for strong, moisturized hair, while also providing protection against further damage. Once structural damage is repaired, color can better bond to the hair. Eufora’s Vibrant Color Complex™ protects chemically processed or natural hair color from fading with the most powerful and scientifically proven antioxidant and UV protection in hair care.
Another unique feature of Beautifying Elixirs™ is that all products are a 100% Active Formula, meaning every single ingredient has a purpose. Beautifying Elixirs™ contain no fillers and are cruelty-free.
Damage Cure Complex™ ingredients include:
- Vegetable Protein – Triples the strength of damaged hair to prevent breakage
- Amino Acids – Contains 13 key Amino Acids to improve hair strength and shine while moisturizing and repairing internal surface damage
- Glutamic and Lauric Acid and Lysine (Plant Derived) – Repairs internal structure of hair’s cortex and absorbs quickly to improve strength and recover a smooth cuticle
- Hexapeptide 11 - Antioxidant and anti-inflammatory component that improves health of follicle and helps reduce hair loss
- Sugar Beet Betaine – Improves hair during the growth cycle by enhancing the hair bulb
- Sugar Cane, Lemon and Apple Extracts - Promotes cell renewal on the scalp and rids follicles of excessive build up of dead cells allowing room for thicker hair growth
- 18 MEA – Replenishes the natural lipid in between the scales of the cuticle, and protects hair cortex from future damage
- Neem, Argan, Kukui and Cranberry Oils - Moisturizing, softening, antibacterial, antioxidant benefits and promotes scalp health
Vibrant Color Complex™ ingredients include:
- Chromaveil™ - Protects against color damage from UVA and UVB exposure
- Brazil Nut - Proven to provide superior color protection on permanent and semi-permanent treated hair and provides a fantastic emollient for hair and scalp. Also Rich in Vitamin A & E
- Cranberry Oil – Powerful Antioxidant that creates a barrier to protect hair from elements
- Camellia Sinensis Leaf Extract - Powerful UV inhibitor that also promotes scalp health
The Beautifying Elixirs™ line includes:
- Bodifying Shampoo – Gentle cleanser rejuvenates dry, damaged, brittle hair. Perfect for normal, fine, thin and thinning hair. Hair is soft, silky, moisturized and strong with lots of body and bounce.
- Bodifying Conditioner – Nourishes and strengthens damaged, dry, brittle hair. Provides great moisture without weight. Hair is soft, silky, moveable, touchable and full of body.
- Moisture Intense Shampoo – Maximum moisturizing shampoo, especially great for damaged, coarse, curly and frizzy hair. Delivers soft, touchable and controllable hair.
- Moisture Intense Conditioner – Nourishes, moisturizes and repairs damaged hair for those who need it most. Enjoy super soft, silky and manageable hair with great frizz control.
- Damage Cure Clay Masque™ – Ultimate repair for damaged hair. This luxurious treatment includes a maximum concentration of Damage Cure Complex™. Penetrates deep to restore strength, moisture, and vibrancy with Kaolin Clay and Shea Butter.
- Leave-In Repair Treatment – Destined to become your hair’s best friend. Provides leave-in repair, moisture, detangling, frizz control, and heat styling protection plus a maximum dose of our Vibrant Color Complex™.
- Beautifying Serum™ – Lightweight, fast absorbing nourishing oil brings faded, dull and dry hair back to life. Non-greasy frizz control and unbelievable shine leaves hair soft as silk. Great for scalp and skin too.
- Control Crème – Unique styling product is lightweight, pliable and provides innovative “invisible” hold. Use to define layers, create movement and enhance curl and wave. Use on wet or dry hair without any sticky or stiff product feeling.
- Frizz Control Finishing Spray – Just the right amount of hold with amazing frizz control. Workable spray has a medium hold and leaves hair moveable and touchable with Vibrant Color Complex™ for UV protection.
Beautifying Elixirs™ Do Not Contain: Artificial Aromas, Colorants, Sulfates, Parabens, Gluten, Mineral Oil, Petrolatum, Propylene Glycol, Sodium Chloride, Phthalates, Formaldehyde.
About Eufora: Since launching over a decade ago, Eufora has built a reputation for providing unique, top performance "People and Planet-Friendly" products and is now one of North America's fastest growing salon professional brands. Eufora utilizes the most advanced botanical, vitamin and non-carcinogenic ingredients available with scientifically proven benefits to the hair, scalp and skin, as well as pure essential oils for a true aromatherapy experience. Cofounders, Don and Beth Bewley are proud to have created a company that provides products with unparalleled performance that respect the environment and your health. For more information contact 1-800-638-3672 or http://www.eufora.net.