Somerset West, South Africa (PRWEB) August 20, 2012
D4DR Media announced today that the company will to refocus on adventure sport communities by acquiring and operating three of the leading sites in the adventure sport category: Dropzone.com, BASEjumper.com and RockClimbing.com.
Willem Grobler, the CEO of D4DR Media, originally founded Dropzone.com in 1994. Dropzone.com merged with Rockclimbing.com in 2005 and in the year after these two sites started operating under the banner of D4DR Media. In 2007 BASEjumper.com was added to the portfolio of leading adventure sport sites .
"I have a personal history with Dropzone.com spanning almost two decades" Grobler was quoted as saying. "Bringing Dropzone.com, BASEjumper.com and Rockclimbing.com back to D4DR Media will give us the opportunity to refocus on the adventure sport niche and reconnect with some old and new friends."
D4DR Media will continue to build on the success of these sites by providing a platform for members to interact, share knowledge, experiences and ideas. Focus will be also be brought to efforts to help introduce new members to these sports by leveraging the reach of new and existing online channels.
"These are well-established communities and the company understands the strong underlying cultures and the industries that support these sports. Social media, new web and mobile platforms and technologies, application based interaction and different form-factor handheld devices have changed how individuals and businesses find and share information," said Grobler. "D4DR Media is looking forward to exploring how to solidify the foundations of these sites but also reinvigorate them to grow these great online communities."
About D4DR Media:
D4DR Media CC is a privately held company based just outside Cape Town in Somerset West (South Africa). D4DR Media owns or operates a portfolio of leading adventure sport portals which include Dropzone.com, Rockclimbing.com, BASEjumper.com and Divetime.com. These sites serve the skydiving, rock climbing, BASE jumping and scuba diving communities world-wide by providing platforms for sport participant and industry interaction.