BestBookDirect Offers New Direct Booking Platform for Hotels and Travel Companies as UK Investigation Alleges Competition Infringement by Expedia and Booking.com

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BestBookDirect.com is leading the fightback against hotel / holiday comparison sites, offering a simple service directing customers to book direct with their preferred company at the best prices, without expensive middlemen. The move follows in the wake of the preliminary findings by the Office For Fair Trade in the UK which is alleging infringement of competition law over room price fixing between Expedia, Booking.com and the Intercontinental hotels group - UK Guardian 31st July 2012 Office Of Fair Trading UK Case reference: CE/9320/10

With the rise of internet price comparison sites dominating online travel bookings, hotel and holiday companies have had little option but to pay the big commissions demanded or face losing trade, cites a report on the BBC website 31st July 2012. Some of the biggest names in the online hotel comparison / booking websites have recently come under scrutiny from the UK trade authorities undermining consumer confidence in the some of the deals offered. Now BestBookDirect.com has launched a much needed alternative and signed up some of the biggest brands including Hilton, Jurys-Inn, NH-Hotels, Kuoni and Virgin Holidays.

http://www.bestbookdirect.com have identified a gap in the travel sector currently monopolized by big online booking sites which have squeezed large commissions out of the hotel and travel sector for too long. The last ten years have seen a revolution in the way people book hotels and holidays online, and now the market is dominated by a handful of large price comparison search and booking sites. Hotels not using these sites risk losing out on trade and market share. According to the website ttrweekly.com which specialises in the online travel business, commissions charged by the sites can be as much as 20% and ultimately this cost filters back to the customer. The OFT (Office of fair trading in the UK) started an investigation into price fixing among these sites in September 2010 and has just released its preliminary findings alleging infringement of competition law over room price fixing between Expedia, Booking.com and the Intercontinental hotel group - Office Of Fair Trading Case reference: CE/9320/10, reported in the UK Guardian 31st July 2012.    

BestBookDirect.com offers a real alternative for the travel sector, by sending customers to book direct with their preferred hotel / holiday company they benefit not only from the best prices, but also special offers and promotions often run by the companies. According to an article published in the UK Telegraph -( Hotel booking: should you use an online agent or go direct?) Price comparison sites often fail to pick up such special offers, or are all to often simply not capable of carrying such detail.

We also believe that people are starting to tire of having to search for promotional vouchers and email codes in order to buy at best value. The buying public appreciate straight forward pricing without having to jump through hoops to achieve it. The idea that the very best value is always available by booking direct is simple, powerful and persuasive. BestBookDirect has ambitions to build into a global brand by offering consumers the simple philosophy that the best deal is always achieved by booking direct says Chris Cottam head of IT at cityhotelexpert.com a leading travel affiliate company in the UK which is promoting the new site.

A recent article in hotelexclusive.com advocates cutting out expensive middlemen operations and instead focusing resource on direct booking and this is precisely the niche BestBookDirect aims to fill. With some of the worlds biggest brands signing up to the new service BestBookDirect.com thinks it can soften the grip the big hotel and travel booking sites have held over the industry.    

'We have a simple business model, low overheads and a quality product. We can afford to only charge a fraction of the commission large hotel booking sites demand so both the customers and clients benefit-it's a win-win situation' says Chris Cottam.

Brands already signed up include for hotels: Hilton, Jurys-Inn, NH-Hotels and GoldenTulip and for holidays: Kuoni, Virgin Holidays, Cosmos and Thomas Cook

Hotel and holiday companies or customers interested in learning more can visit the new website at http://www.bestbookdirect.com or contact Chris Cottam on 07503 959919 for more information.

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Chris Cottam

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