CaterTrax to Unveil TRAX Payment

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CaterTrax, the leading provider of enterprise catering and food management solutions, announced today the upcoming release of TRAX Payment, a fully integrated payment processing platform, which will be available as a standard option in all of the CaterTrax web-based and mobile ordering modules.

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Our decision to form a strategic partnership with Mercury aligns with our mission to improve the lives of caterers, foodservice operators, and the customers they serve

TRAX Payment solution is powered by card processing giant Mercury®, the leading integrated credit card payment processing company in the U.S. and Canada. “Their unique approach to integrating and partnering with eCommerce providers such as CaterTrax has allowed us to be extremely competitive and aggressive with the TRAX Payment pricing model.” says Dan Welch, CFO / Co-Founder at CaterTrax.

With release scheduled for early Q4, TRAX Payment solution removes multiple layers of merchant application forms and statements. Most importantly, the solution significantly reduces setup and support fees associated with the traditional merchant account scenario and the savings are passed through to the operator.

“Our decision to form a strategic partnership with Mercury aligns with our mission to improve the lives of caterers, foodservice operators, and the customers they serve,” says Rich Rund, CaterTrax CEO / Co-Founder. “We recognize that payment card processing fees are a significant burden to operators already dealing with slim margins. The Mercury partnership enables us to eliminate monthly recurring support fees and setup costs associated with payment processing.”

Additional value-add comes in the form of streamlined support. TRAX Payment enables direct customer service and support around the clock, eliminating another layer in the series of transactions from a consumer’s credit card to the merchant’s bank account.

“Payment card processing is a source of pain for many operators trying to track down refunds, reconcile bookkeeping, and account for returns especially when you have to deal with multiple links in the chain,” Says John DiAntonio – DiAntonio’s Catering Philadelphia, PA. “If I now have a single control point for tracking down all types of customer transactions – that’s a potential huge time saver for us.”

This partnership will align two industry leading companies to enable a best-of-breed solution for caterers and foodservice operators who process credit cards. “We’re very excited about the new partnership with CaterTrax,” said Baird Kleinsmith, Mercury’s Director of Partnership Development. “They have a strong reputation as the industry leader in their market segment. Our joint solution will provide a new option for cost-effective, PCI-compliant, integrated payment processing for the growing CaterTrax user base.”

About CaterTrax
CaterTrax is an industry-leading SaaS company specializing in foodservice management software. The company was started with a core mission: to improve the lives of foodservice professionals. Created by caterers for caterers, the CaterTrax Platform was born out of years of industry experience. The software was initially developed to run the family catering business more efficiently. Since its formal launch in 2000, thousands of sites have implemented CaterTrax solutions in a variety of industries across North America.

CaterTrax allows its clients to implement custom solutions by offering a suite of highly configurable modules that seamlessly integrate together. The platform helps users promote, grow, manage, and sustain their businesses by streamlining back of the house operations and driving more business to the front. Regardless of market segment, in 2011 clients on average had a 15% growth in sales, revenue, number of orders, and order size after implementing a CaterTrax solution.
About Mercury

Mercury (formerly Mercury Payment Systems) is one of the fastest-growing payment processing companies in North America. Mercury is a trusted, award-winning channel partner to over 500 point-of-sale (POS) Independent Software Vendors and 2,500 POS Value Added Resellers, delivering secure and reliable integrated payments and visionary technology leadership to the industry. Mercury is pioneering the "Social POS," empowering its merchants to identify, acquire and retain customers through unique engagement and closed-loop measurement using Mercury's patent-pending SaaS mobile loyalty platform. http://www.MercuryPay.com.

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Deirdre Becker
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