San Francisco, CA (PRWEB) August 21, 2012
Alphabird, the Audience Development specialist, today released the Infographic 'How Video Takes Flight', identifying a streamlined process for successfully releasing an online video asset. The Infographic is housed at the Alphabird site, and can be accessed at http://bit.ly/PySXYc.
In an online ad environment that is increasingly complex and rife with pitfalls for the unwary, Alphabird demystifies the process of ensuring both quantity of viewers, and leveraging Social Web influence for long-term engagement and brand lift.
"We liken a video without viewers to a tree falling in a forest with nobody there to hear it," commented Simon Jones, SVP of Marketing at Alphabird. "It's just sad to think it goes to its end with not a moment's notice from the world. And that's what happens to the vast majority of the 72 hours of video uploaded to YouTube every minute. With just a little bit of help, worthy content can be discovered, enjoyed and remembered."
Video is a phenomenally successful way to reach consumers, and viewers are increasingly willing to trade their time for access: according to recent research, online viewers actively avoid only 9% of ad units, versus 13.5% on the television. As such, properly-activated video campaigns deliver memorable experiences that remain with consumers long after they are complete.