Niche Productions Announces Release of Graham Rahal Mobile App

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IZOD IndyCar Series Star’s iPhone App Features Exclusive Fan Content

Dayton, OH – Niche Productions is pleased to announce the launch of the Official Graham Rahal Mobile Application. Available on both the iPhone™ and Android™, the app allows fans to connect with Rahal, view exclusive content, and keep track of Graham’s Twitter, YouTube, and Flickr activity all in one place along with special in-app opportunities like communicating with Graham, gaming, sponsor coupons, and hidden driver meet ups.

“I’ve enjoyed sharing information about my travels and foundation while communicating with fans via Twitter and other social networks,” said Rahal. “Reaching fans on their mobile device was a logical next step. Having them share their photos and experiences with me and other fans takes it to a whole new level.”

“Knowing Graham’s commitment to his fans made him a perfect candidate for a mobile app,” said Allen Farst, Founder of Niche Productions. “Graham is incredibly active with social media and is passionate about his racing, foundation, and hobbies such as golf – all of which makes our job that much easier.”

Fans who download the app can view exclusive content posted by Graham including photos and video not seen elsewhere on the web. Content can be shared on Twitter, Facebook, and email. Badges and rewards can also be earned for activities such as checking in via Foursquare or Facebook at races.

Comments can be added to the Fan Wall and photos can be uploaded to areas such as Race Events. Content is controlled dynamically, which provides fans with new content throughout the day, and all of Graham’s latest gear is available in the Shop.

About Niche Productions

Niche Productions is an award-winning creative entertainment company that develops and produces 5K/digital cinema, HD, film projects, mobile apps, and interactive media for national and international release. Niche clients include Delphi, Eaton, Budweiser, NASCAR, Nike, IndyCar, Swipe, Hawker Beechcraft, Imperial Sugar, Carrier, and the Ohio Machine. For more information on Niche Productions, please visit NicheProductions.com.

About Graham Rahal

Graham Rahal is the youngest race winner in IndyCar history, which he accomplished in his 2008 IZOD IndyCar Series debut. He grew up in racing visiting tracks around the world and carries on a championship winning lineage from his father, 1986 Indianapolis 500 winner Bobby Rahal.

Graham is a winner of the 24 Hours At Daytona, and the youngest Sports Car Club of America (SCCA) Champion in history. In addition, he continues to hold a number of racing records for his accomplishments at such a young age. Graham currently drives the No. 38 Service Central Honda in the IZOD IndyCar Series for Chip Ganassi Racing.

Please visit GrahamRahal.com for more information.

About The Graham Rahal Foundation

The Graham Rahal Foundation is a 501(c)(3) tax exempt charitable organization founded by Graham Rahal. The Graham Rahal Foundation is dedicated to work for a cause that was significantly important to Graham Rahal’s former race team owner and friend, the late actor and philanthropist, Paul Newman – helping children with medical conditions. Through various fundraising events and activities, the Graham Rahal Foundation helps Alex’s Lemonade Stand Foundation for Childhood Cancer and SeriousFun Children’s Network. For additional information, please visit GrahamRahalFoundation.org.

Contact:
Jim Kamnikar
SVP, Business Development
Niche Productions, Inc.
Jim(at)nicheproductions(dot)com
937-528-2323

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Allen Farst
allen@nicheproductions.com
937-829-9500
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